This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

How Much Does The Consumer Remember About Music and Should It Matter To A Brand?

October 30th, 2012|

The advertising industry enjoys a uniquely close relationship with consumers. Billions are spent each year on research and analysis of consumer behaviour. No surprises there. But while some research is carried out on the consumer response to music, such as it tends to relate exclusively to memory and recall. Hang on a minute, isn’t that […]

Inspired!

October 25th, 2012|

‘Lotus Dome’ is a new art installation in the Sainte Marie Madeleine Church in Lille. If it weren’t beautiful enough just to look at, this incredible piece reacts to the very presence of its visitors. See the video below for a glimpse of the Lotus Dome in action.

LOTUS DOME hundreds of high-tech flowers by Studio Roosegaarde […]

A Sound Profile (part 1): Discover What Your Consumer Really Hears

October 24th, 2012|

Here’s a thought… We all know that music creates an emotional impression – good and bad.  Last week, our blog post focused on the importance of creating sound assets – how brands that invest thoughtfully in music can increase long-term profit from a customer. But how can brands know how well a consumer is connecting […]

Top 5 Music Apps

October 17th, 2012|

As most of you know, there’s been a huge increase in the release of music apps lately, from standard music streaming (ie Spotify) through to more interactive ones, such as Bjork’s ‘Biophilia’. We’ve had a look at what’s currently available and have picked out our top 5 apps that are pushing some creative boundries.

1. First […]

Inspired!

October 15th, 2012|

When it comes to inspiring, it is pretty hard to beat Felix Baumgartner’s incredible feat, but below are some sound and art installations that have inspired us in their own way recently.

Firstly we present you with ‘playa’, a sound installation created by Rubén D´Hers at Neues Museum Weimar in Germany. He uses 14 acoustic guitars, […]

Inspired!

October 3rd, 2012|

Below are three short films we stumbled upon recently and found very inspiring – and all for completely different reasons. From the live projection mapping of Dandypunk, to the incredible advances the architecture students at MIT are making, and finally to a 150 second film which captures the aging process and leaves you feeling…well we’ll […]

Harmonising Creativity With Music Procurement: Our Top 5 Tips

October 3rd, 2012|

It’s that time of year again. The days are getting shorter, the coats are getting heavier and global brands are starting to allocate their advertising budgets for 2013. Financially, it’s a critical time for brands and in an environment where money is tight, production teams are becoming more budget-conscious. When talking about music it’s easy […]

The Bond Sound: 5 Key Elements

October 3rd, 2012|

Adele’s official theme song to the latest James Bond film, Skyfall. Produced by Paul Epworth, it will premiere in full at 00.07am (UK time) this Friday, October 5. However, a 90 second version appeared online a few days ago with most people hailing the song as a return to the classic Bond sound.  This got […]