This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Jay Z & Samsung: A New High For Music Marketing?

July 31st, 2013|

Music marketing is mixing ever more with brand sound and we couldn’t resist having a deeper look at one of the most high profile partnerships to date. Jay Z’s Magna Carta… Holy Grail is now blasting in all its glory through the homes, cars, and earbuds of millions. With sales at over 527,000 copies and […]

Budweiser brand sounds like it’s ‘Made For Music’

July 30th, 2013|

Budweiser is flexing their music marketing muscle with their new campaign, “Made for Music”, which launched with 30-second video clips featuring Rihanna and Jay Z. The campaign aims to promote Budweiser as a pop culture icon and further foster their global brand image through the showcasing of all the ways in which people create. The […]

Smashing Pumpkins music marketing brings classic concert back to life

July 29th, 2013|

A previously unreleased Smashing Pumpkins gig from 1997 took a trip into the present last weekend as Universal Music Enterprises partnered with Milyoni to create an interactive viewing experience for long-standing and new fans alike.

Brand-e report that the re-mastered performance in France was utilized as a marketing tool to promote the band’s upcoming The Aeroplane […]

How do brands sound at festivals?

July 29th, 2013|

Brands use music for commercials all the time; it’s a tried and tested relationship and one that the brands are always looking to develop and expand upon. It’s inevitable then that we’re seeing more and more brands piggybacking on the festival experience every summer, but are they really welcome in these scared havens of music […]

Durex brand sound brings fans closer to bands

July 25th, 2013|

For a long time, Durex’s brand sound has been about playful interaction (just look at their most recent award winning campaign) and the idea of music bringing people together fits perfectly with this.

So, Durex has joined forces with Spotify and NME for its Intimate Sessions concerts with artists such as AlunaGeorge, Little Comets, Tribes and […]

Red Bull brand sound out music innovators

July 8th, 2013|

Red Bull music is invariably a blast of energy so when they put a brief out for innovators to build custom instruments the buzz was audible, but would it be effective sound branding? Instruments are beneficial for multiple reasons; they not only offer a form of relaxation but they also increase focus and concentration, playing […]

Inspired!

July 8th, 2013|

Inspired! is our regular pick of webfinds that have inspired us recently. We hope you enjoy them.

Stanley, the interactive player piano. from DIGITAL KITCHEN on Vimeo.

The creative agency Digital Kitchen invites you to meet Stanley, the first interactive player piano. Stanley utilizes social media to put the general public in control of what songs will […]

Major labels vs Indies, what happens next?

July 5th, 2013|

The Music Business is in a state of delayed transition after coming to terms with the digital age and a more discerning, demanding and impatient public, Major Labels are all at sea while the Indies are merely treading water. Martin Mills, founder and chairman of the Beggars Group (one of the largest group of Independent […]