This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Nokia shows brand sound is the writing on the wall

September 27th, 2013|

One of the beautiful things about today’s music industry is that the ways in which we discover and consume our tunes are just about endless. Take Nokia’s latest endeavor, for instance; Nokia Music and Sony Music Entertainment have joined together to make New York City’s nightclub and concert venue Webster Hall even more musical

Posters, displays, […]

Moodsnap: music streaming for the visually inclined

September 25th, 2013|

Just when you think music streaming apps have reached the peak of creativity, another app pops up that begs the question “now why didn’t I think of that?” Our learned friends at Hypebot have unearthed a real gem.

Moodsnap, a recent addition to the music streaming world, combines sight and sound by simply asking you to […]

Music industry rides the old fashioned airwaves

September 23rd, 2013|

With the continuous rise of digital streaming and a wide variety of opportunities to build a fan base in today’s music industry, we haven’t heard all that much about good ol’ terrestrial radio lately. But radio giant Clear Channel Communications, whose stations reach upwards of 243 million people per month, has shaken things up in […]

Maybe it’s the music, maybe it’s Maybelline

September 20th, 2013|

Music in advertising is employed in the same manner by at least three quarters of all creative output. Not only does music offer entertainment, it also boosts memorability, one of the more important factors when it comes to advertising. Think of some of your favorite commercials and brands, what do you remember most from their […]

Spotify vs Ministry of Sound: can you copyright a playlist?

September 19th, 2013|

Music copyright laws have been a fact of life for ages when it comes to the protection of songs. But the new culture of music streaming in conjunction with social media and peer-to-peer sharing has brought up an intriguing new question: what about protecting playlists?

Dance brand and record label Ministry of Sound is suing Spotify […]

Tony Hertz: wise words from a Brand Sound sage

September 18th, 2013|

When we think of our five senses, sight instantly comes to mind as being the most important. We’re not the only ones who think that; brands all over the world rely heavily on sight with the use of large, captivating logos, with varieties of colors. However, what was not only forgotten by majority of brands […]

Music inspires Burberry’s new fragrance ‘Blue Rhythm’

September 10th, 2013|

As a brand using music there’s a lot to think about beyond just your music in commercials. Take one look at how much Burberry are getting it right. Apart from releasing a new fragrance, Brit Rhythm, which just sounds awesome on it’s own, they’ve taken full control of all things beauty and business. Most importantly […]

Snack brand sounds more bore than Macklemore

September 9th, 2013|

How do you make your brand sound cool? Well bear with us on this one, but Cracker Jack’D may have cracked it. Irony is a well-loved pastime for every self-respecting hip and trendy millennial. Anything that’s paradoxical, sarcastic, or just plain doesn’t make sense, most of us find irresistible. So, in what could be one […]

The Blurred Lines of copyright law

September 5th, 2013|

Copywriting issues are nothing new in the music industry, and are made more and more prevalent with as technology makes practices like sampling accessible top everyone. With such a heavy volume of songs streaming through the internet and the airwaves these days, similar sounding tunes and suspiciously familiar chord progressions are bound to pop up […]