This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

New YouTube Channel launching soon

October 30th, 2013|

If you’re tossing and turning at night, worrying that you’re running out of videos to watch or music to listen to on YouTube (yeah right!), fear not! UK music trade group BPI and music content/live video specialists LoveLive are joining forces to bring the world a brand new YouTube channel, and a very cool one […]

The sample effect: ‘stolen music’ boosts sales

October 30th, 2013|

The sampling and fair use debate is one we have followed for countless years now, with the very popular Gregg Gillis (better known as Girl Talk) often a central point in the conversation. In Girl Talk’s last album, All Day, more than 350 tracks were sampled without authorized use. But a detailed new study executed […]

MTV teams up with Intel & Iggy for unique concerts series

October 25th, 2013|

 

MTVU, the MTV college channel has become home to some of the newest, unknown music today. It has not only adopted MTV Hits, but also provides unsigned, awesome artists for students interested in discovering all types of music out there. That being said, MTVU has broadened their interest in music yet again, with the new […]

BBC launches its own digital music service

October 18th, 2013|

Just like movies, some television programs have such great soundtracks you can’t help but wonder how you have not heard that song before. You begin invested in the show however it does not take long for you to become invested in discovering what that awesome song was. Unfortunately, that can be a hassle without knowing […]

Music in commercials: a new brand portal

October 17th, 2013|

Shazam is no longer just a music identification feature, but a brand builder. Nowadays, hardly anyone is focusing solely on the TV screen while they’re watching TV. Dual-screening, or multi-tasking on electronic devices, has become a very common practice. Shazam is capitalizing on this by working with brands to pull consumers away from Candy Crushing […]

Fans and brands

October 17th, 2013|

Demographics and psychographics are vital to marketers. Knowing the age, gender, race, interests, and more of a consumer lead companies’ one step closer to finding the perfect target audience. However, basic demographics are deemed as ancient news to data-mining companies, who are taking their focus elsewhere. Brands are now using the music interests of consumers […]

Coca-Cola scores at 2014 World Cup with its sound branding campaing

October 14th, 2013|

For as long as we can remember, Coca-Cola has had a great handle on the importance of band/brand partnerships. Chances are, if you know Coke, you know they want to “teach the world to sing,” a campaign they launched in association with global music way back in the 1970s and that has remained a mission […]

Bite-size music marketing for bands and brands

October 11th, 2013|

When we think of marketing music, or marketing anything for that matter, we want something that sticks with consumers. Yet Snapchat, known for its self-destructing photos that stick around for mere seconds, is increasing its value in the marketing and brand-building world with the new Snapchat Stories feature.

The update allows users to thread snaps together […]

Breaking Bad Fingers

October 7th, 2013|

What is the best way to sell music from an artist point of view? The answer is simple: get your song placed in the series finale of a really popular show. Music placement in film, television, and advertisements has quickly become a significant revenue source for independent Rights Holders as profits from recorded music continue to […]

YouTube launches its new Music Awards show

October 4th, 2013|

It’s about time the world’s “go to destination” on the web gets its own awards ceremony. Millions, even billions of people watch, post, and comment on YouTube videos everyday. It has become the most recognizable and needed outlet for uploading, discovering, and measuring a song’s status nowadays. Because of its nonstop success, YouTube is launching […]