“And last but not least, the fans. I couldn’t have done it without you guys,” says roughly every artist upon winning an award, performing a big show, or simply to show how grateful they are. Majority of the time, us fans are trying to figure out how genuine that response is. We like to think […]
Lady Gaga has become iconic for controlling her image in the spotlight rather than conforming to those before her. Within that control, she has mastered the lyrics, the singing and the fashion scene, especially that Meat dress. However, her mastership in branding has not only set her apart from other celebrities, but has also created […]
Our latest find on the constant scour for innovative band/brand marketing is IT and computer hardware giant HP, who have joined with hip-hop producer Clams Casino on an interactive and highly creative campaign to promote their SplitX2 detachable laptop/tablet.
The two-day campaign, which was created by Omnicom’s 180 L.A. and began on Monday, had Clams Casino […]
Here at Soundlounge we speak often about the value music can add to imagery, but it’s important to always remember the flipside: imagery is oftentimes just as important for music. Music intelligence company the Echo Nest has a clear handle on this, as they have recently partnered with Getty Images to provide high-quality artist imagery […]
The advancement in technology has created a superior, talented race: the multitaskers. Multitaskers genuinely believe they can focus on more than one thing at once; who are we to question their abilities? Heck, we want their abilities. Because multitasking is so important to the fast paced digital age we live in, companies have picked up […]