This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

How to establish an ROI on advertising music spend

March 30th, 2014|

Controlling the cost of any creative advertising project can be tricky and even harder is gauging the return on investment (ROI) of such projects. As much as creative vision is important when it comes to creating brand sounds, the question of calculating an adequate return on investment for their music spend remains a mystery for most brands beyond the actual fees paid.

Digital download price may be set for price hike

March 29th, 2014|

In this month’s UK budget George Osbourne pledged to close tax loopholes that allow web-companies to avoid paying the UK’s 20% tax-rate because their head offices are cited in tax-havens such as Luxembourg.

Closing these loopholes could mean that digital download prices in the music industry are forced to rise as companies such as Apple may […]

Pandora dodges potential artist royalty rise

March 29th, 2014|

The world’s biggest Internet radio service, Pandora, has been fighting an on-going battle with the 100-year old American Society of Composers, Authors and Publishers (ASCAP) in the US, over the acceptable royalty level to pay to songwriters for their contribution to the network. After failing to agree on an acceptable royalty level a court case ensued and the outcome was that a judge left unchanged the rate of royalties that Pandora pays to ASCAP at 1.85 percent of the network’s revenue.

The romance is well and truly dead in pop music

March 26th, 2014|

A new study carried out by the Journal of Advertising Research has found that romance is no longer the dominant narrative in music that it used to be.

Using every No 1 on the Billboard Hot 100 between 1960 and 2009, researchers placed a range of different words into categories such as escapism, desire, love, inspiration […]

Campaigners accuse Lady Gaga of ‘glamourising bulimia’

March 21st, 2014|

Lady Gaga, no stranger to controversy, has landed herself at the centre of a row involving her recent SXSW performance in which an artist forcefully vomited all over the pop-star twice.

Her hour-long set at the festival was the usual theatrical soiree with Gaga being brought out to the stage tied to a spit.

Two minutes into […]

The 5 golden rules of music synchronisation for musicians

March 20th, 2014|

This week Soundlounge’s Managing Director Ruth Simmons spoke at an event to celebrate 100 years of PRS and discussed some of the problems that artists have when negotiating sync-deals with brands. Her opening acknowledgement was to thank all those musicians, writers and arrangers, who ‘woke one morning’ with a song in their heads and turned that jumble of ideas into something beautiful that the rest of us humans wanted to hear.

Samsung plans to ‘milk’ industry?

March 18th, 2014|

Smartphone manufacturer Samsung has just launched a new music streaming service called, ironically, Milk Music. The name has caused an online uproar as many believe that that choice in name was referring to the plethora of companies ‘milking’ artists of their music for very small publishing licensing fees paid on a pay-per-play basis.

Samsung plans to ‘milk’ the industry?

March 18th, 2014|

Smartphone manufacturer Samsung has just launched a new music streaming service called, ironically, Milk Music. The name has caused an online uproar as many believe that that choice in name was referring to the plethora of companies ‘milking’ artists of their music for very small publishing licensing fees paid on a pay-per-play basis.

Samsung win Oscar for best product placement

March 14th, 2014|

There were two really big Internet sensations at the Oscar’s last week – the first being that Leonardo DiCaprio once again didn’t walk away with any awards (see plethora of amusing meme’s that illustrate this point) and second was ‘the selfie of the century’.

When award host Ellen DeGeneres snapped an image of herself surrounded by […]

Leaked TPP document may terminate artist termination rights

March 12th, 2014|

WikiLeaks yesterday published a leaked report on intellectual property from the Trans-Pacific Partnership (TPP), which could have a huge ripple effect on the termination rights of artists.

Termination rights automatically allow artists to regain control of their intellectual property after 35 years.

It’s something that the music industry has tried to destroy on many occasions because it […]