This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Clare Randall, CEO of Clare Randall Consultancy ltd

April 29th, 2014|

“the most professional and capable of those we reviewed. Their knowledge of licensing and understanding the Music Industry is second to none”

Major labels fight court battle over pre-1972 licensing laws

April 29th, 2014|

Some of the world’s major record labels are back in court to fight the latest of a long line of licensing battles with streaming site Pandora.It is claimed that Pandora has failed to pay royalties for a range of music recorded before 1972, something that the labels won a court battle with SiriusXM over back in September last year.

For the record: Music fans get real with vinyl

April 27th, 2014|

Record Store Day 2014 has once again been hailed as a great success and though there have been no official sales records released yet, the various queues outside of stores and huge list of exclusive vinyl releases and reissues spells a continued upward trend for the format.

Music festival brand sponsorship revenues expected to sore this summer

April 24th, 2014|

It is estimated that almost $1.5 billion will be spent on music festival sponsorship by brands around the world this summer with IEG expecting a 4.4% rise in global sponsorship revenue for events. Last week Coachella Festival showed the power that festivals can have when it comes to advertising opportunities and brand partnerships. Long gone are the days when only alcohol brands were the ones fighting for advertising space at festivals.

When music meets business…

April 21st, 2014|

When Neil Young teamed up with Kickstarter to seek crowd-funding for a new high-end audio device, called Pono, it was obvious that fans would be keen to get behind him. But this week it was announced that the campaign has quickly become the most-funded project in the history of the website with 18,220 backers pledging $6,225,354, an amazing level of funding given that Neil was initially seeking just $800,000.

Unilever harnesses power of Bollywood to raise brand awareness

April 21st, 2014|

Unilever is harnessing the power of music to advertise a new skincare range to 350 million villagers in remote areas of India, giving away Bollywood music streams via mobile devises.

The streaming platform offers users the chance to listen to free Bollywood music content in exchange for occasional advertising content.

But this is not a service that […]

What musicians can learn about their fans

April 21st, 2014|

Whilst there are numerous negative connotations connected to the modern digital music era, it is fair to say that the music industry has never been so privy to information about their customers. Online music streaming sites including Spotify, Pandora Radio, YouTube and social networks all tell labels an enormous amount about their audience and how they engage with the music they love.

Brands allegedly paid celebs to attend Coachella

April 18th, 2014|

California is the celeb-capital of the world and the increasingly popular music festival Coachella, it has been revealed, is being frequented by celebrities being paid to attend the event. Brands are always looking for ways to get a small piece of the ‘cool’ around music festivals and apparently Coachella has been an opportunity to do so. Glee’s Lea Michele (pictured above) was reportedly paid $20,000 to turn up at the weekend wearing Lacoste clothing, Gimme Shelter’s Vanessa Hudgens, it is claimed in the US media, accepted $15,000 from McDonald’s and Aaron Paul was allegedly seeking $15,000 and at least two VIP passes to attend the event.

Record breaking international music sales

April 17th, 2014|

PPL, the UK music licensing and royalties body, has announced that it collected record revenues on behalf of British artists for the overseas use of their music during the first quarter of 2014. Every quarter PPL collects revenues on behalf of artists who are registered to receive royalties from international licensing deals. This quarter has been the strongest to date with over £13 million collected, a rise of 20% over the last record. This is partially down to the ease of international digital distribution in the form of platforms such as iTunes. A recent report from the International Federation of the Phonographic Industry (IFPI) stated that rights income has exceeded $1 billion for the first time last year, an increase of more than 19%.

Brands enjoy convergence of listener tastes

April 16th, 2014|

In the last 20 years the music industry has seen a steady increase in sales by over-40’s of pop and rock music with less emphasis on the classical genre. In the late 90’s over 90% of music purchased by people aged 20 – 29 was rock and pop, but this accounted for only 51% of over 60’s. By 2004 that figure had increased to 72% and is thought to be consistently rising. It gives brands an opportunity to appeal to multiple different consumer age brackets without creating separate advertising campaigns that create mixed messages.