May, 2014 | SoundLounge

Will McDonald’s billboards appear in the background of MJ videos?

admin2014-05-29T08:41:47+00:00May 29th, 2014|

It is an interesting time for music and brand partnerships as it becomes an increasingly accepted part of the industry and a very valuable means of revenue generation for artists and labels. Currently video sites such as YouTube show advertising at the start of videos in order to generate revenue for the platform and the rights holders, though many users complain that these ads are too long, too frequently shown and slow down the experience.

Facebook adds music identification feature

admin2014-05-28T08:41:53+00:00May 28th, 2014|

Facebook has this week added a new feature to the network which identifies music and TV shows that are playing and suggests that users share what they are watching or listening to with their friends. Since this year’s F8 conference in which Facebook outlines its plans for the future, the network have been driving towards collecting more data from users to, in turn, better target advertising.

Did Led Zeppelin really steal part of Stairway To Heaven?

admin2014-05-27T08:35:03+00:00May 27th, 2014|

Still on the subject of protecting copyright….As Led Zeppelin prepare for the reissue of their IV album in June, they are about to be sued by the estate of Spirit’s guitarist for allegedly stealing the opening of Stairway To Heaven from the band.

Music rich list divides musicians and bosses

admin2014-05-25T08:32:17+00:00May 25th, 2014|

On a personal note soundlounge are not great fans of The Times Rich List. Not really sure what purpose it achieves. But interesting to notes that even scanning through it would appear that even our top selling musicians are way behind those technology CEOs that exploit their music.

Parklife weekender issues apologies for distasteful marketing messages

admin2014-05-23T08:28:35+00:00May 23rd, 2014|

Marketing managers at Manchester Festival the Parklife Weekender have apologised for a message that they sent to festival-goers claiming to be from ‘mum’.

Government plans to shake-up music copyright law

admin2014-05-22T08:30:22+00:00May 22nd, 2014|

Government plans to reform UK copyright law have been tumultuous to say the least with The House Of Lords’ Secondary Legislation Committee (LSLC) showing concern on the many grey-areas of newly proposed law.

$3.2 billion: Today’s price of a cool brand

admin2014-05-21T08:26:38+00:00May 21st, 2014|

Only last week we wrote about the huge success of newbie headphone manufacturer Beats By Dre, which has (seemingly overnight) captured a 60% market share of the premium headphone market. Many audiophile’s have noted that Beats headphones are no better or worse than equivalents by companies like Bose, but have gained a ‘cool’ factor using an array of celebrity partnerships.

Lily Allen claims she made £8k from John Lewis Christmas ad

admin2014-05-20T08:24:21+00:00May 20th, 2014|

Thank goodness for the Music Publishers, they seem to be the only people left in music industry that understand how to make money from synchronisation for their artists Never too far from controversy, Lily Allen opened up to Beat Magazine this week about how poorly artists are now being paid even at the top end of the music industry.

soundlounge score ‘sync of the week’

admin2014-05-18T08:20:14+00:00May 18th, 2014|

Ad Break Anthms (www.adbreakanthems.com) gave soundlounge ‘Sync Of The Week’ for our music supervision work with Co-Operative Food.

Sound branding is a bastard…

admin2014-05-15T08:17:21+00:00May 15th, 2014|

Sound Branding is a bastard. I know it is not very PC but ten years after conception it still sits outside the branding family. The Academy of Audio Branding (the official body for ‘sound branders’) does not have the same title as the work of its members.

Cornelius Ringer, Kai Bronner and Rainer Hirt have done an […]

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