This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

UK charts set to package streaming and sales

June 30th, 2014|

When A&R departments starting using Shazam to evaluate the impact of an artist, we all knew that things were on the move. The Official Chart company has announced that on July 6th this year, the UK Top 40 singles chart will soon take into account all major streaming services figures in addition to download and physical purchases in a move intended to boost the perceived value of the ever-growing streaming industry.

SW19 not for sale – Wimbledon chooses brand partnerships over advertising

June 30th, 2014|

Wimbledon is by far the most prominent and well recognised tennis tournament in the world, creating $60 million of revenue is just two weeks year-on-year without the use of advertising...

Is the sky the limit for this band brand partnership?

June 30th, 2014|

Electro-duo Chromeo have, surprisingly, announced that they are purchasing a stake in a little-known Canadian airline, called Mallard Air.

Do you know what your brand sounds like?

June 22nd, 2014|

To understand the benefits of sound (or ‘sonic’) branding, just consider the noise that an Apple computer makes when you turn it on, the five notes that accompany any Intel advert or the use of ‘I Just Wanna Make Love To You’ by Etta James in a Diet Coke advert. We recently launched our Music Matters report, which looks at music as the ‘unsung hero’ of the advertising industry.

IS MUSIC THE UNSUNG HERO IN ADVERTISING AND MARKETING?

June 20th, 2014|

Music Matters is a study of how brands and their agencies are using music – not just as a component of their advertising campaigns but also more broadly right across all of their marketing activities.

YouTube to delete The XX, Arctic Monkeys & Adele videos ‘within days’

June 17th, 2014|

Only hours after the latest music video launch by Arctic Monkeys (for the track ‘Snap Out Of It’) it has emerged that the video, along with all other videos by the band, could be deleted from YouTube this week. An on-going row between various independent record labels and YouTube over an appallingly low suggested royalty rate for their new music subscription platform has been escalating over the last month.

Advertisers look to cash-in on Brazil 2014 World Cup

June 16th, 2014|

Like many other advertisers, Nike has, as usual, gone all out to capture the spirit of the Brazil World Cup 2014 tournament creating emotive television placements.

Commercials featuring Wayne Rooney, Cristiano Ronaldo, Zlatan Ibrahimovic and Franck Ribery battling evil clones in something that looks like it was an animation produced by Pixar.

Rivals Adidas go for something […]

Telecoms company ROK bundles music streaming into mobile contracts

June 16th, 2014|

When Spotify revealed that it was paying artists $0.08 per play it seemed like royalties (and concern for the artists, the creator of the content) had hit rock bottom. And just when it appeared that Spotify and Pandora had cornered the streaming world. another contender enters the ring.

‘Music licensing laws need updating’ says National Music Publishers Association

June 16th, 2014|

The National Music Publishers’ Association (NMPA) has published figures which suggest that in 2013 music publishing revenues accounted for $2.2 billion of industry revenue. This is the first time that the NMPA has been able to officially release a revenue figure for publishing income and has estimated that 52% of this is performance licensing. Another 23% is thought to have come from mechanical licensing and 20% from synchronisation.

British music industry battles back against ‘bully’ YouTube

June 8th, 2014|

Having already written extensively on the subject of Google-owned YouTube’s attempts to strong-arm indie labels into signing licensing deals for an upcoming music streaming platform, we are happy to see that the industry is fighting back.