This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

The continued story of music licensing and YouTube

July 31st, 2014|

Self-proclaimed YouTube ‘make-up Queen’ Michelle Phan is being sued by Ultra Records for having allegedly used several EDM tracks from the labels back-catalogue alongside her videos without paying a licensing fee to do so.

A sonic logo to drive you crazy?

July 30th, 2014|

Kia is not the first car company to have realised the potential in sound branding, a few months back now, soundlounge also wrote extensively about Audi going the extra mile to use the sound of just the engine of an Audi R8 model in their advertising.

Rightster acquires Base79 in bid to become global MCN leader

July 22nd, 2014|

The importance of video sharing platforms such as YouTube and Vimeo to the music industry has spawned a micro-industry of so-called Multi-Channel-Networks (MCN’s), which manage how artists’ work is distributed across video-sharing sites. Effectively, they are like record labels for video content.

Measuring ROI in Advertising goes beyond licensing fees.

July 21st, 2014|

It is no secret that Brands invest a great deal of energy and money on comprehensive research to fortify their evolving trust -relationship with consumers. Theydo this because they understand that if this trust is violated or misused, the customer/client is gone. So why are so many Brands still reactive in their choice and usage of music? Why do they leave the music decisions down to the intuition of a few people.

BMG hits number one publisher spot in Germany

July 20th, 2014|

 

With the Music Industry relying more and more on  music synchronization deals with Ad agencies and Brands,, BMG, which rose from the ashes of its former business in 2008, has been making a notable move into increasing licensing revenue in Europe. This week the company announced that it is now the most commercially successful company, […]

SoundCloud moves to legalise content with major licensing deals

July 18th, 2014|

Music-based social network SoundCloud has had an inherent problem with its content for many years. Much of its content is user generated and much of its content is not covered under any licensing agreement. Currently, anyone can go onto SoundCloud and consume music for free.

Sound branding is a science and an art

July 16th, 2014|

soundlounge’s recently released ‘Music Matters’ is a study into sound and how it is managed in advertising and marketing.What evolved was an indication that the advertising industry may be seriously under-utilising the power of music in their commercials which is impacting on the response and connection to their consumers.

Taylor Swift claims music ‘is not dying, it’s just coming alive’

July 16th, 2014|

This week, Taylor Swift wrote a column in The Wall Street Journal on the economics of music, in which she claimed that “the music industry is not dying … it's just coming alive.”

Music is the ‘unsung hero’ in ads says Sir John Hegarty

July 16th, 2014|

The report reveals that between the brands, the agencies, the editing/director teams and then the music industry, a linear process has emerged in which the visual aspects of an advert are considered very early on, but music is ignored until it is absolutely needed.

Molsen Canadian makes punter sing for their beer!

July 6th, 2014|

Advertising agency Rethink created a range of beer fridges recently that were left in public areas and could only be opened by those with Canadian passports. Now, the fridges have returned but will only open for those who can correctly sing the Canadian National Anthem (O, Canada) in perfect time.