This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Vans launches London live music venue

August 24th, 2014|

In a further effort to cement the brand firmly alongside the music industry, Vans has launched its House Of Vans live music venue concept in London.

Witness the fitness: PPL raises awareness of music licensing in gyms

August 22nd, 2014|

PPL has this week released new guidelines aimed at encouraging gyms to ensure that the music that they play in their clubs is correctly licensed.

Google tests ‘listen now’ music advertising

August 20th, 2014|

Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine.

Retailers check out the ‘sound of their brand’

August 20th, 2014|

It would seem that many retail shops on the high road have been pumping out music into their stores for years without having any real understanding of what effect it has been having on their customers’ behaviour. Have too many shops been relying on playlists that are from their store manager’s iTunes playlist?

Sound insights for brand marketing directors…

August 19th, 2014|

When Brandsense and Millward Brown asked consumers what ratios they attributed to vision: sound in their advertising and marketing, they responded in a loud 58%: 41% (with the reliable 1% not knowing!) But of more significance when they asked Advertisers the same question of time and money, they ‘guestimated’ 84.2%: and less than 12.% with about 4% having no idea at all.

Enigmatic 80’s sensation, Lewis, turns up alive and well

August 18th, 2014|

Earlier this year a vinyl recording by an unknown 80’s artist known only as Lewis Baloue became an unlikely Internet hit. When a recording of Baloue’s 1983 release ‘L’Amour’ surfaced on the Internet it caught the attention of listeners and bloggers who began a bidding war to claim a vinyl copy.

Brand Band Partnerships –‘selling-in’

August 15th, 2014|

A new short documentary, commissioned by Jack Daniels in Australia, is examining how the musicians feel about partnering with brands. The film-maker, Dan Graetz, founder of Graetzmedia, said that he had built a company that made music videos to help those with very little money compete with artists backed by major labels – but that […]

The clicks don’t lie: Shakira makes record breaking Internet advert

August 13th, 2014|

In less than three months a music video released by Columbian popstar Shakira, and sponsored by Activia yoghurt, has become the ‘most shared internet commercial’ in history according to Unruly.

Brands, music licencing and piracy – How Brands are indirectly funding intellectual property theft

August 12th, 2014|

Many brands with a wide target market (fast food chains, supermarkets and carbonated drinks companies for example) are un-wittingly displaying advertising on music piracy sites. This is because they often purchase bulk display-advertising placements, which in turn appear across a variety of different sites often including piracy sites.

Will.I.Am serenades Lexus in new video

August 11th, 2014|

Will.I.Am has been outspoken of his support for partnering with as many brands as possible, advertising the likes of Coca-Cola, Budweiser and now Lexus. The Black Eyed Peas star has also been involved in the design process of the new Lexus NX, due for release later this year.