soundlounge are long-term advocates of sound branding. We and many of our colleagues and peers at The Audio Branding Academy have been working hard over many years to shift the perceptions of the sound of a brand from a vague/tenuous idea (often linked loosely to sonic logos) into a real and measurable dimension of a […]
Several years ago, when it looked like the game was up for record companies and the first mobile music download services were starting, there was intense speculation that it wouldn’t take long for a mobile operator to become a signer of talent. It never happened and the labels learned how to function in the new […]
In less than a month the newest social network has gone from zero to hero. Ello promises no advertising, no identity tracking, and the freedom to call yourself whatever name you want. It’s a sign that all three of these matter enough to Facebook users that Ello is adding 10 – 15,000 new members a day.
All […]