soundlounge is a specialist music consultancy that’s been pioneering the way brands secure and use music in their marketing for over 30 years. As the first dedicated licensing company to set up in Europe, we were there right at the beginning to define and develop the first music synch licenses for advertisers. Today, we are the recognized experts and the “safest pair of hands” in what can be a stressful and difficult process.
We have worked strategically with over 700 global brands to save up to 25% in licensing fees. Our ‘firsts’ include the first to license songs from The Beatles, Frank Sinatra, Rolling Stones, Michael Jackson, David Bowie and Madonna to name just a few; the first to developed proprietary bench marking systems that enable clients to measure effectiveness of music, improve efficiencies and measure RMI, Return on Music Investment.
Ruth Simmons, soundlounge’s founder and CEO is the recognised authority on music-related subjects from copyright to sound branding. Her views are regularly published on www.brandchannel.com, www.allaboutbranding.com and www.musically.com