This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

About Elise Tsenti

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So far has created 64 blog entries.

Do Your Creatives Fall In Love With Music They Can’t Have?

June 28th, 2019|

Do you despair when someone wants to license a Beyoncé track with a budget of £30,000? Or do you marvel at the resilience of belief of the creatives and the TV department in the face of impossibility?

With many a commercial’s music choice being powered by “I’ll know it when I hear it”, it’s easy to […]

Rocketman – A Serious Blast From The Past

June 11th, 2019|

I am not a great fan of sound-alike bands that consist of a bunch of look-alike session musicians and one original band member touring the provinces, often to packed houses reliving the past.

Similarly, not keen on all the shows that take an artist and use their repertoire to create a story. I know, there are […]

D-Day 75 Years On – The Music Still Plays Its Part

June 6th, 2019|

Even in the darkest of times, music has the power to take us to a different place, a place where we can deny our fears and trick our brain and heart into feeling something different.

Today, as we mark the anniversary of D-Day, we are feting and honouring the veterans who are still alive (and in […]

IS YOUR CREATIVE MUSIC BRIEF STUCK IN THE LAST CENTURY?

May 15th, 2019|

When the creative team wants music, do you write the brief to include words like ‘energetic’, ‘youthful’ and ‘driving’? Are you still just looking for a track that makes your visual look amazing and sort of aims at your target market? Are you looking at streaming figures or social media heat data to support your […]

Sonic Branding, A Fad? Really?

May 8th, 2019|

New research suggests that when sonic identities and music are used (within an effective strategy and used consistently), they are major drivers of purchase intent, whilst also creating brand differentiation. In fact, when measuring the purchase intent difference between pre and post-exposure of sonic logos and music, the propensity to buy grew to as much […]

SO TELL ME WHAT YOU WANT (WHAT YOU REALLY REALLY WANT)

April 30th, 2019|

As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.

I recently I conducted a short survey that we sent out to all of our contacts.  A big thank you to those of you […]

IT’S ALL OVER IN 4 SECONDS

April 23rd, 2019|

Microsoft published data in 2015 that revealed consumers today have a shrinking attention span of 12 seconds. In 2019 they estimate it is down to less than 10.  For marketers, the age when advertising had the luxury of time to define product differentiation within commercials is over. Today we have to show how a product […]

The continuing Truth about Royalty Free Music – It doesn’t exist in the UK!

April 16th, 2019|

We know that Royalty Free Music is one of the most maligned and misunderstood areas of sync licensing. So we decided it might be easier to say what Royalty Free music is NOT. Of course you can always call us to find out more.

Music copyright law states that anyone who creates a piece of music […]

Royalty Free Music – It Doesn’t Exist In The UK!

April 9th, 2019|

The term Royalty Free music was introduced by some very canny production music libraries to create a music product that sounded like you, the licensee, was getting something for free.  You’re not. The library is. The Broadcaster still pays performance royalties, but the library has negotiated a commercial relationship with the writer where he gets […]

When Does Inspiration Become Infringement?

March 18th, 2019|

So, the bosses at George Ezra’s label decided it was easier to pay off the lawyers for an alleged copyright infringement of Derek Ryan’s track “Flowers In Your Hair” in the body of Ezra’s “Shotgun” than go to court and prove the point – with musicologists fighting each writer’s corner…Copyright infringement over tracks is not […]