This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

TWO WORDS A MUSIC SUPERVISOR DOES NOT WANT TO HEAR ON A MONDAY MORNING

‘Soundalike’ and ‘Musicologist’. Two words that, as a Music Supervisor, generally fill me with dread. This is especially disconcerting on a Monday morning, when everyone from an advertising agency has been busy in the recording studio over the weekend. And when these two words are used in the same sentence, my heart drops.

‘Soundalike’ and ‘Musicologist’ […]

March 20th, 2017|

HOW FAKE NEWS IS AFFECTING THE CREDIBILITY OF ADVERTISING

“If it’s trending on Twitter then it must be true…”

Sorry to have tell you Kellyanne, but ‘fake news’ has been around for hundreds of years. Then, somebody in a village, (possibly also with too much time on their hands) made up a story about a lord or a group of people or an individual, who […]

February 14th, 2017|

Music Licensing – 7 Alternative Facts!

If We Hear It Enough Times It Must Be True

In this age of The White House ‘post truths and alternative facts’ it feels like permission to exaggerate, or simply looking at things in another way is becoming the norm. As Music Supervisors we hear so many ‘alternative facts’ about music licensing that we couldn’t resist […]

February 7th, 2017|

SOUND BRANDING – THE SOUND OF CHANGE

In the 70’s Stephen King, Head of Global Planning at JWT, went about radically changing the way Agencies thought about developing an idea. Faced with new platforms and opportunities he appreciated that if brands were to differentiate themselves across all executions it would demand a deeper understanding of the meaning of a brand, how it […]

January 26th, 2017|

Nordoff Robbins – Life Changing Music

Professional musicians and songwriters have an innate talent for making connections and distilling a message into its essence. They are often dreamers and visionaries who operate on an emotional level – natural catalysts for expressing complex social issues in contemporary voice.

For the rest of us music is something that we often take for granted. We […]

January 23rd, 2017|

Gotta Sing!

‘Sing’ -the recent release by the animation company Illumination is a testament to the brilliance of their music team headed up by their Music Supervisor Jojo Villaneuva. It is not only the fact that clearing the final 65 tracks must have been a marathon, but I can only imagine the number of tracks that got […]

January 20th, 2017|

soundlounge’s Top 5 Albums of 2016

We like to round off every year by going through our music libraries and picking our top 5 releases of this year. It was hard to pick just 5 (Thomas struggled pretty bad) out of all of the brilliant albums that came out in 2016 but we managed it. Let us know if you agree […]

December 9th, 2016|

ELVIS IS BACK IN THE BUILDING

Last week I was invited by Carlin Music to see Elvis singing with the London Philharmonic Orchestra at the O2.  I really appreciated the invitation and it was great to spend time with colleagues, but schlepping over to Greenwich on a cold Wednesday night was not my first choice of how to spend an evening. […]

November 28th, 2016|

Back To School With The School of Rock

Andrew Lloyd Webber and Julian Fellowes, are not two names that I would generally link with Rock Music or street language. I am a massive fan of Jack Black and have seen the film School of Rock three times! So when it was suggested that ‘me and him indoors’ go to see School of Rock […]

November 23rd, 2016|

Happy November

Christmas gets earlier and earlier every year. Personally, I feel that Xmas ads should follow the rules of the Advent calendar, the first sighting just 25 days before the 25th December.

But the media love a story. So we were advised that we were ‘waiting expectantly for the latest bunch of Christmas commercials’ to hit our screens, […]

November 18th, 2016|