This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

My First Week at soundlounge

Hello, James here.

‘James? Who’s that?’ I hear you asking. I’ll forgive your
confusion! This is because, after navigating a whirlwind two weeks, in which I
interviewed with and met the amazing team here at soundlounge, I embarked on my
journey last Monday. What a week it’s been!

In my first week at soundlounge, to my delight, I’ve been
thrown […]

October 22nd, 2019|

Music Supervisors with a Twist

Situations Vacant – Music Supervisor Required For Pioneering Music Company.

I am literally in the middle of writing a job spec for a new Music Supervisor. My last supervisor (who was, BTW, brilliant) recently got head hunted by a major music publisher. She is not the first of my staff to be enticed away after a […]

October 15th, 2019|

Ho Ho Ho – Don’t Let Music Have The Last Laugh

Have you passed Selfridges lately? It’s only September. Mums still have not sewn the labels on the new school gear. And yet the shop windows are dressed to the full Christmas ‘Nines’. I haven’t been inside yet, but I am guessing that it will be the whole “Jingle Bells” experience.

The Ad Industry has to keep […]

September 17th, 2019|

Do Your Creatives Fall In Love With Music They Can’t Have?

Do you despair when someone wants to license a Beyoncé track with a budget of £30,000? Or do you marvel at the resilience of belief of the creatives and the TV department in the face of impossibility?

With many a commercial’s music choice being powered by “I’ll know it when I hear it”, it’s easy to […]

June 28th, 2019|

Rocketman – A Serious Blast From The Past

I am not a great fan of sound-alike bands that consist of a bunch of look-alike session musicians and one original band member touring the provinces, often to packed houses reliving the past.

Similarly, not keen on all the shows that take an artist and use their repertoire to create a story. I know, there are […]

June 11th, 2019|

D-Day 75 Years On – The Music Still Plays Its Part

Even in the darkest of times, music has the power to take us to a different place, a place where we can deny our fears and trick our brain and heart into feeling something different.

Today, as we mark the anniversary of D-Day, we are feting and honouring the veterans who are still alive (and in […]

June 6th, 2019|

IS YOUR CREATIVE MUSIC BRIEF STUCK IN THE LAST CENTURY?

When the creative team wants music, do you write the brief to include words like ‘energetic’, ‘youthful’ and ‘driving’? Are you still just looking for a track that makes your visual look amazing and sort of aims at your target market? Are you looking at streaming figures or social media heat data to support your […]

May 15th, 2019|

Sonic Branding, A Fad? Really?

New research suggests that when sonic identities and music are used (within an effective strategy and used consistently), they are major drivers of purchase intent, whilst also creating brand differentiation. In fact, when measuring the purchase intent difference between pre and post-exposure of sonic logos and music, the propensity to buy grew to as much […]

May 8th, 2019|

SO TELL ME WHAT YOU WANT (WHAT YOU REALLY REALLY WANT)

As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.

I recently I conducted a short survey that we sent out to all of our contacts.  A big thank you to those of you […]

April 30th, 2019|

IT’S ALL OVER IN 4 SECONDS

Microsoft published data in 2015 that revealed consumers today have a shrinking attention span of 12 seconds. In 2019 they estimate it is down to less than 10.  For marketers, the age when advertising had the luxury of time to define product differentiation within commercials is over. Today we have to show how a product […]

April 23rd, 2019|