As Music Supervisors, we are already seeing the licensing of music move from traditional TV commercials to online content. Brands are expected to double their investment in digital video by 2020 to around $17 billion in the US alone. Yet Google has already admitted that 65% of people watching online ads hit the ‘skip ad’ […]
Ticket touts have always been around, they’re a part of the atmosphere of going to any live event. Shouts of ‘anyone got a spare ticket?’ can be heard on the walk up to almost any music venue, where people will scour the crowds for unwanted tickets that they can resell there and then for a […]
Using Music To Tell A Better Story
We all love a good story, one with a hero/heroine that we love and plot that we remember. TV Advertising has the ambition to create a 30 second story, where we understand and retain the key message and the name of the protagonist – the brand.
In a recent report […]
1. It’s Incredible What You Can Achieve In Ten Days
Once Ariana Grande decided to do the ‘One Love Manchester’ concert, she wanted it to be mounted almost immediately. Her manager Scooter Braun is familiar with A-list global management (his other client is Justin Bieber), but this was about creating an event in a few days […]
Are they just an expensive jolly? What’s the point?
The M&M Festival in Rome has just dismantled their last stage, kicking off the summer’s serious Festival and Conference season. 700+ delegates, 70+ speakers and a host of media company stars and luminaries congregated in the sumptuous Waldorf Astoria in Rome. ‘Round the coast in Cannes, the […]
The original London punk eyewitness
Our innovation wizard (and secret weapon) John Ingham had been working with me for two years before his secret was revealed: in 1976 he conducted the Sex Pistols’ first interview and spent the year championing the birth of Punk Rock. He also took a camera with him and photographed what is […]
Is the purpose of a commercial to sell product or win an award?
When Creative Directors at ad agencies set their hearts on a particular music copyright, it is very hard to shift them from an idea. Tell them no and they insist that the producer keeps going back until they hear YES.
As a Music Supervisor […]
It wasn’t until I started receiving ‘congratulations’ messages this week on Linked-in that I remembered it was 37 years ago that we set up soundlounge as the very first music licensing company in Europe.
It’s hard to conceive that back in 1980 nobody had any idea how to license a copyright for a commercial, let alone […]
Pepsi are known for their large-scale production, global campaigns featuring high profile celebrities. Their newest commercial is no different, with Pepsi recruiting one of the biggest supermodels of the last couple of years, Kendall Jenner.
Jenner happily shared the clip of her latest feature on Twitter with a simple ‘Out now!’ before heading to bed, with […]
‘Soundalike’ and ‘Musicologist’. Two words that, as a Music Supervisor, generally fill me with dread. This is especially disconcerting on a Monday morning, when everyone from an advertising agency has been busy in the recording studio over the weekend. And when these two words are used in the same sentence, my heart drops.
‘Soundalike’ and ‘Musicologist’ […]
