This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Happy November

Christmas gets earlier and earlier every year. Personally, I feel that Xmas ads should follow the rules of the Advent calendar, the first sighting just 25 days before the 25th December.

But the media love a story. So we were advised that we were ‘waiting expectantly for the latest bunch of Christmas commercials’ to hit our screens, […]

November 18th, 2016|

5 Songs That Will Get Your Brand Inside Your Consumers’ Head – The Story Of Earworms

It happens to all of us at some time – we hear a song on the radio and we just keep singing it all day long; in the shower, walking down the street –it just won’t go away.

It is also estimated that 77% of the 30,000 commercials clocked every year use music, and yet it […]

November 11th, 2016|

John Lewis Christmas Advert 2016

So the ad we all have apparently been waiting for has been released today. I am not sure that I agree with The Guardian that Adam and Eve have written and produced a commercial for John Lewis, that is a metaphor for Donald and Hillary but I watched the commercial this morning and I was quite […]

November 10th, 2016|

Advertising – Why The Music Should Fit The Brand

The Advertising Industry is brilliant at creating the most spectacular visuals. There seems to be a formula that goes something like this. Shoot at amazing locations – think Sony Bravia, or Apple (the balloon theme seems popular here!) or Bacardi, work with the best directors, add a handful of great computer graphics and sprinkle every […]

October 7th, 2016|

Hollywood Music Supervisors Want To Help Set Up A UK Guild For Advertisers

What does the British Advertising Industry have in common with Hollywood? Well apart from it being the destination of choice for our ambitious UK campaign directors, it would also seem that the exchange of talent and ideas is two-way across the pond.

This week I have been hanging out with the cream of Hollywood Music Supervisors […]

September 30th, 2016|

Macmillan Coffee Morning 2016

After the huge success of our last coffee morning, we decided to get baking and raise money for Macmillan Cancer Support again. It was a great opportunity to get everyone in our building together and enjoy some lovely coffee and cakes. We raised just over £200 for this amazing charity, if you didn’t take part in […]

September 30th, 2016|

Music and Sound Awards 2016

Yet again John Lewis walked away with Best Sync Advertising in Broadcast and Best Re-Record and Adaptation  at the Music and Sound Awards 2016.

John Lewis work hard to choose their music; it rarely happens 3 days before play-out in the editing suite (my money is on the bet that they already have Christmas 2016 already […]

July 21st, 2016|

Swipe Right For Cost Savings

I met my ideal date, Global Head of Marketing of a FMCG company online – well, through LinkedIn really. After several months of ‘chatting’ it had taken multiple calls and emails, followed by a few diary adjustments to find a time that worked to actually meet. I guess he was impressed at my general charm […]

July 13th, 2016|

Music Licensing Made Easier

3 Things you should know before making the call

The creatives have finally decided on the music – 3 days before play-out! A few heads up that will help you get the music that everybody wants, quicker, faster and with less stress.

1) CALLING THE RIGHTS OWNERS

Make sure you have the correct rights owners- there are always more […]

July 13th, 2016|

Five Tips For Harmonising Creativity With Procurement

It’s that time of year again and we are moving into Q3. Where has the year gone? The evenings are lighter but the weather is still not getting warmer. Global brands are now thinking about their advertising budgets for 2017 with new tenders for new suppliers in September. Financially, it’s a critical time for brands […]

July 13th, 2016|