The term Royalty Free music was introduced by some very canny production music libraries to create a music product that sounded like you, the licensee, was getting something for free. You’re not. The library is. The Broadcaster still pays performance royalties, but the library has negotiated a commercial relationship with the writer where he gets […]
So, the bosses at George Ezra’s label decided it was easier to pay off the lawyers for an alleged copyright infringement of Derek Ryan’s track “Flowers In Your Hair” in the body of Ezra’s “Shotgun” than go to court and prove the point – with musicologists fighting each writer’s corner…Copyright infringement over tracks is not […]
It’s tough! On an average day Music Supervisors receive 15-20 emails from Rights Holders highlighting the benefits of their catalogue. Double that for the track that will be perfect for Valentines, Mother’s Day or your next holiday campaign. One Head of TV shared that he is literally inundated with offers to use music, go to […]
It’s been a bonanza few weeks for brands announcing the launch of their new sonic identities. Leading the charge has been HSBC followed by Mastercard. (Interesting that it is two Finance companies making the running) According to Marketing Week, Mastercard’s new sound identity took two years and a “big” investment from the brand to achieve […]
It’s that wonderful time of the year again! 2018 was undoubtedly a great year for music, so here’s a run down of our favourite albums released this year (mostly). Let us know what your favourites were!
Thomas
1. Hive Mind – The Internet
2. Swimming – Mac Miller
3. I Used To Know Her – H.E.R.
4. KOD – J. Cole
5. Freudian – Daniel Caeser (technically released in 2017, but […]
Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]
Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.
Fast forward to 2 minutes before the opening song, and I was sprinting through […]
So much blah is written about sound-a-likes, re-imagines and re-records but when the ‘Cease and Desist’ notice arrives on either Brand’s or Agency’s desk, there is often a lot of blaming of the other party. The law is very clear. It says that it all comes down to intention and if there were causal links […]
Sonic Logos? Aren’t they just a full stop in the language of sound branding?
Campaign this week reported on Unilever CMO Keith Weed receiving Global Marketer Of The Year from the WFA. One of his key pieces of advice to members was to “measure what you treasure”.
According to Millward Brown, music is nearly 50% of the […]
Another year has come and gone and there have been some fantastic music releases along the way. Here’s each of our team members’ Top 5 albums of 2017, in no particular order, let us know your favourites!
Thomas Wright
1. SZA – Ctrl
2. JAY-Z – 4:44
3. Thundercat – Drunk
4. J Hus – Common Sense
5. Miguel – War […]
