It’s been a bonanza few weeks for brands announcing the launch of their new sonic identities. Leading the charge has been HSBC followed by Mastercard. (Interesting that it is two Finance companies making the running) According to Marketing Week, Mastercard’s new sound identity took two years and a “big” investment from the brand to achieve […]
It’s that wonderful time of the year again! 2018 was undoubtedly a great year for music, so here’s a run down of our favourite albums released this year (mostly). Let us know what your favourites were!
Thomas
1. Hive Mind – The Internet
2. Swimming – Mac Miller
3. I Used To Know Her – H.E.R.
4. KOD – J. Cole
5. Freudian – Daniel Caeser (technically released in 2017, but […]
Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]
Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.
Fast forward to 2 minutes before the opening song, and I was sprinting through […]
So much blah is written about sound-a-likes, re-imagines and re-records but when the ‘Cease and Desist’ notice arrives on either Brand’s or Agency’s desk, there is often a lot of blaming of the other party. The law is very clear. It says that it all comes down to intention and if there were causal links […]
Sonic Logos? Aren’t they just a full stop in the language of sound branding?
Campaign this week reported on Unilever CMO Keith Weed receiving Global Marketer Of The Year from the WFA. One of his key pieces of advice to members was to “measure what you treasure”.
According to Millward Brown, music is nearly 50% of the […]
Another year has come and gone and there have been some fantastic music releases along the way. Here’s each of our team members’ Top 5 albums of 2017, in no particular order, let us know your favourites!
Thomas Wright
1. SZA – Ctrl
2. JAY-Z – 4:44
3. Thundercat – Drunk
4. J Hus – Common Sense
5. Miguel – War […]
Ask any Music Supervisor and they will tell you that most tracks are chosen on gut instinct by the creative teams, late in the creative process. Ask the Creative Director for some direction and the response is, “Keep the suggestions coming – I’ll know it when I hear it.”
Millward Brown is one of the most respected consumer […]
PLEASE! No more ‘Uplifting’ and ‘Anthemic’
As Music Supervisors, we understand that writing music briefs is inherently difficult. A music brief demands that creatives find words to describe their own personal and emotional responses to music. It needs to provide exact instruction to a third party to find music for a target audience that is different […]
How much should you pay for using music in a commercial?
Around 70% of TV commercials use music in one form or another. That is a lot of music. And a lot of money being paid by brands and their agencies to the music industry.
Procurement departments ask us three questions:
Can you explain to me why […]
