I am not a great fan of sound-alike bands that consist of a bunch of look-alike session musicians and one original band member touring the provinces, often to packed houses reliving the past.
Similarly, not keen on all the shows that take an artist and use their repertoire to create a story. I know, there are […]
Even in the darkest of times, music has the power to take us to a different place, a place where we can deny our fears and trick our brain and heart into feeling something different.
Today, as we mark the anniversary of D-Day, we are feting and honouring the veterans who are still alive (and in […]
When the creative team wants music, do you write the brief to include words like ‘energetic’, ‘youthful’ and ‘driving’? Are you still just looking for a track that makes your visual look amazing and sort of aims at your target market? Are you looking at streaming figures or social media heat data to support your […]
New research suggests that when sonic identities and music are used (within an effective strategy and used consistently), they are major drivers of purchase intent, whilst also creating brand differentiation. In fact, when measuring the purchase intent difference between pre and post-exposure of sonic logos and music, the propensity to buy grew to as much […]
As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.
I recently I conducted a short survey that we sent out to all of our contacts. A big thank you to those of you […]
Microsoft published data in 2015 that revealed consumers today have a shrinking attention span of 12 seconds. In 2019 they estimate it is down to less than 10. For marketers, the age when advertising had the luxury of time to define product differentiation within commercials is over. Today we have to show how a product […]
We know that Royalty Free Music is one of the most maligned and misunderstood areas of sync licensing. So we decided it might be easier to say what Royalty Free music is NOT. Of course you can always call us to find out more.
Music copyright law states that anyone who creates a piece of music […]
The term Royalty Free music was introduced by some very canny production music libraries to create a music product that sounded like you, the licensee, was getting something for free. You’re not. The library is. The Broadcaster still pays performance royalties, but the library has negotiated a commercial relationship with the writer where he gets […]
So, the bosses at George Ezra’s label decided it was easier to pay off the lawyers for an alleged copyright infringement of Derek Ryan’s track “Flowers In Your Hair” in the body of Ezra’s “Shotgun” than go to court and prove the point – with musicologists fighting each writer’s corner…Copyright infringement over tracks is not […]
It’s tough! On an average day Music Supervisors receive 15-20 emails from Rights Holders highlighting the benefits of their catalogue. Double that for the track that will be perfect for Valentines, Mother’s Day or your next holiday campaign. One Head of TV shared that he is literally inundated with offers to use music, go to […]
