“If it’s trending on Twitter then it must be true…”
Sorry to have tell you Kellyanne, but ‘fake news’ has been around for hundreds of years. Then, somebody in a village, (possibly also with too much time on their hands) made up a story about a lord or a group of people or an individual, who […]
If We Hear It Enough Times It Must Be True
In this age of The White House ‘post truths and alternative facts’ it feels like permission to exaggerate, or simply looking at things in another way is becoming the norm. As Music Supervisors we hear so many ‘alternative facts’ about music licensing that we couldn’t resist […]
In the 70’s Stephen King, Head of Global Planning at JWT, went about radically changing the way Agencies thought about developing an idea. Faced with new platforms and opportunities he appreciated that if brands were to differentiate themselves across all executions it would demand a deeper understanding of the meaning of a brand, how it […]
Professional musicians and songwriters have an innate talent for making connections and distilling a message into its essence. They are often dreamers and visionaries who operate on an emotional level – natural catalysts for expressing complex social issues in contemporary voice.
For the rest of us music is something that we often take for granted. We […]
‘Sing’ -the recent release by the animation company Illumination is a testament to the brilliance of their music team headed up by their Music Supervisor Jojo Villaneuva. It is not only the fact that clearing the final 65 tracks must have been a marathon, but I can only imagine the number of tracks that got […]
We like to round off every year by going through our music libraries and picking our top 5 releases of this year. It was hard to pick just 5 (Thomas struggled pretty bad) out of all of the brilliant albums that came out in 2016 but we managed it. Let us know if you agree […]
Last week I was invited by Carlin Music to see Elvis singing with the London Philharmonic Orchestra at the O2. I really appreciated the invitation and it was great to spend time with colleagues, but schlepping over to Greenwich on a cold Wednesday night was not my first choice of how to spend an evening. […]
Andrew Lloyd Webber and Julian Fellowes, are not two names that I would generally link with Rock Music or street language. I am a massive fan of Jack Black and have seen the film School of Rock three times! So when it was suggested that ‘me and him indoors’ go to see School of Rock […]
Christmas gets earlier and earlier every year. Personally, I feel that Xmas ads should follow the rules of the Advent calendar, the first sighting just 25 days before the 25th December.
But the media love a story. So we were advised that we were ‘waiting expectantly for the latest bunch of Christmas commercials’ to hit our screens, […]
It happens to all of us at some time – we hear a song on the radio and we just keep singing it all day long; in the shower, walking down the street –it just won’t go away.
It is also estimated that 77% of the 30,000 commercials clocked every year use music, and yet it […]
