As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.
I recently I conducted a short survey that we sent out to all of our contacts. A big thank you to those of you […]
Microsoft published data in 2015 that revealed consumers today have a shrinking attention span of 12 seconds. In 2019 they estimate it is down to less than 10. For marketers, the age when advertising had the luxury of time to define product differentiation within commercials is over. Today we have to show how a product […]
We know that Royalty Free Music is one of the most maligned and misunderstood areas of sync licensing. So we decided it might be easier to say what Royalty Free music is NOT. Of course you can always call us to find out more.
Music copyright law states that anyone who creates a piece of music […]
The term Royalty Free music was introduced by some very canny production music libraries to create a music product that sounded like you, the licensee, was getting something for free. You’re not. The library is. The Broadcaster still pays performance royalties, but the library has negotiated a commercial relationship with the writer where he gets […]
So, the bosses at George Ezra’s label decided it was easier to pay off the lawyers for an alleged copyright infringement of Derek Ryan’s track “Flowers In Your Hair” in the body of Ezra’s “Shotgun” than go to court and prove the point – with musicologists fighting each writer’s corner…Copyright infringement over tracks is not […]
It’s tough! On an average day Music Supervisors receive 15-20 emails from Rights Holders highlighting the benefits of their catalogue. Double that for the track that will be perfect for Valentines, Mother’s Day or your next holiday campaign. One Head of TV shared that he is literally inundated with offers to use music, go to […]
It’s been a bonanza few weeks for brands announcing the launch of their new sonic identities. Leading the charge has been HSBC followed by Mastercard. (Interesting that it is two Finance companies making the running) According to Marketing Week, Mastercard’s new sound identity took two years and a “big” investment from the brand to achieve […]
It’s that wonderful time of the year again! 2018 was undoubtedly a great year for music, so here’s a run down of our favourite albums released this year (mostly). Let us know what your favourites were!
Thomas
1. Hive Mind – The Internet
2. Swimming – Mac Miller
3. I Used To Know Her – H.E.R.
4. KOD – J. Cole
5. Freudian – Daniel Caeser (technically released in 2017, but […]
Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]
Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.
Fast forward to 2 minutes before the opening song, and I was sprinting through […]
