This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Macmillan Coffee Morning 2016

After the huge success of our last coffee morning, we decided to get baking and raise money for Macmillan Cancer Support again. It was a great opportunity to get everyone in our building together and enjoy some lovely coffee and cakes. We raised just over £200 for this amazing charity, if you didn’t take part in […]

September 30th, 2016|

Music and Sound Awards 2016

Yet again John Lewis walked away with Best Sync Advertising in Broadcast and Best Re-Record and Adaptation  at the Music and Sound Awards 2016.

John Lewis work hard to choose their music; it rarely happens 3 days before play-out in the editing suite (my money is on the bet that they already have Christmas 2016 already […]

July 21st, 2016|

Swipe Right For Cost Savings

I met my ideal date, Global Head of Marketing of a FMCG company online – well, through LinkedIn really. After several months of ‘chatting’ it had taken multiple calls and emails, followed by a few diary adjustments to find a time that worked to actually meet. I guess he was impressed at my general charm […]

July 13th, 2016|

Music Licensing Made Easier

3 Things you should know before making the call

The creatives have finally decided on the music – 3 days before play-out! A few heads up that will help you get the music that everybody wants, quicker, faster and with less stress.

1) CALLING THE RIGHTS OWNERS

Make sure you have the correct rights owners- there are always more […]

July 13th, 2016|

Five Tips For Harmonising Creativity With Procurement

It’s that time of year again and we are moving into Q3. Where has the year gone? The evenings are lighter but the weather is still not getting warmer. Global brands are now thinking about their advertising budgets for 2017 with new tenders for new suppliers in September. Financially, it’s a critical time for brands […]

July 13th, 2016|

Retail Therapy

Marks and Spencer recently cancelled their playing of music in store. Full support goes to Pipedown for campaigning against repetitive playlists of music that have a limited number of tracks on a loop. Their other big complaint was the way sound or background music could be disorientating for people with hearing problems and noise sensitivity.

At […]

July 12th, 2016|

The Mountains are Calling and I Must Go (John Muir)

TED has been my guilty secret for many years. I regularly get up early on a Sunday morning and just as someone who binges on a box set or a Netflix series, I sit in the kitchen and watch about 6-8 talks. Absolute magic. So when my daughter Rachel invited me to attend the TED […]

July 8th, 2016|

Albums of 2015 from the soundlounge

And there you have it. Another year out the way. Its been an interesting one that’s for sure.
As is customary here are our top albums from this year. Enjoy and a very merry Christmas to all.

Thomas Wright

John Ingham

Danny Champion

Elise Tsenti

December 21st, 2015|

Is brand sound the antidote to the skip ad button?

With so much disruption in the advertising industry, caused by the maturing and multiplication of digital channels and the way consumers interact with them, we consistently wonder where music fits into the changing landscape.

 
Brad Jakeman’s (President of Global Beverage at Pepsico) recent comments at the ANA’s Master’s of Marketing conference about ad agencies needing to […]

November 16th, 2015|

Selling without Selling: Why John Lewis’ Christmas Campaigns are So Successful

We have put John Lewis’ use of music under the microscope and found a hidden formula we believe to be the secret to the retailer’s ongoing Christmas success.

John Lewis is producing commercials that aim to get right to the heart of Christmas by tapping into a nostalgic yearning for what it should be.  While other […]

November 6th, 2015|