This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Retail Therapy

Marks and Spencer recently cancelled their playing of music in store. Full support goes to Pipedown for campaigning against repetitive playlists of music that have a limited number of tracks on a loop. Their other big complaint was the way sound or background music could be disorientating for people with hearing problems and noise sensitivity.

At […]

July 12th, 2016|

The Mountains are Calling and I Must Go (John Muir)

TED has been my guilty secret for many years. I regularly get up early on a Sunday morning and just as someone who binges on a box set or a Netflix series, I sit in the kitchen and watch about 6-8 talks. Absolute magic. So when my daughter Rachel invited me to attend the TED […]

July 8th, 2016|

Albums of 2015 from the soundlounge

And there you have it. Another year out the way. Its been an interesting one that’s for sure.
As is customary here are our top albums from this year. Enjoy and a very merry Christmas to all.

Thomas Wright

John Ingham

Danny Champion

Elise Tsenti

December 21st, 2015|

Is brand sound the antidote to the skip ad button?

With so much disruption in the advertising industry, caused by the maturing and multiplication of digital channels and the way consumers interact with them, we consistently wonder where music fits into the changing landscape.

 
Brad Jakeman’s (President of Global Beverage at Pepsico) recent comments at the ANA’s Master’s of Marketing conference about ad agencies needing to […]

November 16th, 2015|

Selling without Selling: Why John Lewis’ Christmas Campaigns are So Successful

We have put John Lewis’ use of music under the microscope and found a hidden formula we believe to be the secret to the retailer’s ongoing Christmas success.

John Lewis is producing commercials that aim to get right to the heart of Christmas by tapping into a nostalgic yearning for what it should be.  While other […]

November 6th, 2015|

10 Tips on How to Win at Next Year’s Music Week Sync Awards

This year’s Music Week’ Sync Award Ceremony has come and gone, with many deserving winners. With about 7,000 commercials a year using music, just to get nominated is an achievement. But as they say at the Olympics, we only remember the winners, not who got into the final.

So what made these 12 rewarded tracks the […]

October 23rd, 2015|

Ruth honoured at Music Week Sync Awards 2015

We Didn’t See That Coming…

…but boy did it make our night.

The Music Week: Sync Awards is a great opportunity to catch up with all of our friends from the music industry and celebrate their successes.

Little did we know that we would be celebrating too.

Last night, our CEO, Ruth Simmons, only went and won the Outstanding […]

October 16th, 2015|

What a Time to be Alive – Hip Hop Embraces Music Streaming

Last week the New York Times examined the “extraordinary popularity of hip-hop on streaming music services.” Apple had an exclusive release of “What A Time To Be Alive”, a new mixtape by rappers Drake and Future. In the first week of release, tracks from the album was streamed 40.3 million times. Earlier in the year, […]

October 9th, 2015|

Universal Music & Havas BETC deepen strategic relationship with POP Records

Here we go again. POP Records is a joint venture between Universal Music and Havas BETC in France. It’s another attempt at a record label start up from the advertising industry…sigh.

Apologies for my outlook on this but we have seen it all before. We had Leap Music (a venture from BBH back in the early […]

October 1st, 2015|

2015 Macmillan Worlds Biggest Coffee Morning

This year we took part in MacMillan’s Cancer Society Coffee Morning. We got a lot of coffee, a lot of cakes and invited everyone in our building to come down and make a donation. It was a great chance to meet everyone in our building over some cake and also make some money for a […]

September 25th, 2015|