Following Phil Collins shock retirement from music a few weeks ago, the Cadbury Gorilla (who famously drummed along to Collins’ hit ‘In The Air Tonight’ in the 2007 commercial) has now officially retired from advertising. According to a joint statement issued by Cadbury Schweppes and advertising agency Fallon London, the Gorilla has stated “I am stopping so I can be a full-time father to my two children on a daily basis”. The Gorilla was controversially in the media spotlight in 2009, when he adopted two boys from Finland.  At the time the NSPCC called for a review into the case, when the Gorilla managed to secure a ‘fast-track’ adoption of two boys Flam Rol and Rim Schott before bringing them back to the UK.

The NSPCC issued a statement at the time saying, “We a very concerned that the Cadbury Gorilla has managed to bypass UK law in this manner and has not been subject to the same legal restrictions as other primates. ” Currently living in Chessington Zoo with his sons, the Gorilla said he has hung up his drumsticks for good and would soon be moving to Pennsylvania in the US, where he has been hired by Villanova University to coach the Wildcats Basketball team. Sources close to Fallon, said the director of the original commercial, Juan Cabral, is currently in discussion with Ringo Starr to replace the drumming gorilla in the next Cadbury campaign.