This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Ho Ho Ho – Don’t Let Music Have The Last Laugh

September 17th, 2019|

Have you passed Selfridges lately? It’s only September. Mums still have not sewn the labels on the new school gear. And yet the shop windows are dressed to the full Christmas ‘Nines’. I haven’t been inside yet, but I am guessing that it will be the whole “Jingle Bells” experience.

The Ad Industry has to keep […]

Sonic Branding, A Fad? Really?

May 8th, 2019|

New research suggests that when sonic identities and music are used (within an effective strategy and used consistently), they are major drivers of purchase intent, whilst also creating brand differentiation. In fact, when measuring the purchase intent difference between pre and post-exposure of sonic logos and music, the propensity to buy grew to as much […]

SO TELL ME WHAT YOU WANT (WHAT YOU REALLY REALLY WANT)

April 30th, 2019|

As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.

I recently I conducted a short survey that we sent out to all of our contacts.  A big thank you to those of you […]

IT’S ALL OVER IN 4 SECONDS

April 23rd, 2019|

Microsoft published data in 2015 that revealed consumers today have a shrinking attention span of 12 seconds. In 2019 they estimate it is down to less than 10.  For marketers, the age when advertising had the luxury of time to define product differentiation within commercials is over. Today we have to show how a product […]

The continuing Truth about Royalty Free Music – It doesn’t exist in the UK!

April 16th, 2019|

We know that Royalty Free Music is one of the most maligned and misunderstood areas of sync licensing. So we decided it might be easier to say what Royalty Free music is NOT. Of course you can always call us to find out more.

Music copyright law states that anyone who creates a piece of music […]

Why Sync Fees Matter To Artists

March 5th, 2019|

It’s tough! On an average day Music Supervisors receive 15-20 emails from Rights Holders highlighting the benefits of their catalogue. Double that for the track that will be perfect for Valentines, Mother’s Day or your next holiday campaign. One Head of TV shared that he is literally inundated with offers to use music, go to […]

Sonic Branding Comes of Age – So No, They Are Not Smoking Something at Mastercard HQ

March 1st, 2019|

It’s been a bonanza few weeks for brands announcing the launch of their new sonic identities. Leading the charge has been HSBC followed by Mastercard. (Interesting that it is two Finance companies making the running) According to Marketing Week, Mastercard’s new sound identity took two years and a “big” investment from the brand to achieve […]

If a Tree Falls in a Deserted Forest, Does It Make a Sound?

July 18th, 2018|

Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]

Measure What You Treasure – What Every CMO Should Know About Music

March 5th, 2018|

Sonic Logos? Aren’t they just a full stop in the language of sound branding?

Campaign this week reported on Unilever CMO Keith Weed receiving Global Marketer Of The Year from the WFA. One of his key pieces of advice to members was to “measure what you treasure”.

According to Millward Brown, music is nearly 50% of the […]

What’s the cost of ‘I’ll Know It When I Hear It?’

December 6th, 2017|

Ask any Music Supervisor and they will tell you that most tracks are chosen on gut instinct by the creative teams, late in the creative process. Ask the Creative Director for some direction and the response is, “Keep the suggestions coming – I’ll know it when I hear it.”

Millward Brown is one of the most respected consumer […]