This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Sync at the Awards

September 19th, 2014|

Come October, we here in the UK will experience our first Music Week Sync Awards. Wherein the flagship UK music industry trade press will acknowledge the Sync business, from advertising and film through to TV and computer games and award both the supervisors and also the rights owners.

It shows just how important sync has become. […]

The clicks don’t lie: Shakira makes record breaking Internet advert

August 13th, 2014|

In less than three months a music video released by Columbian popstar Shakira, and sponsored by Activia yoghurt, has become the ‘most shared internet commercial’ in history according to Unruly.

Will.I.Am serenades Lexus in new video

August 11th, 2014|

Will.I.Am has been outspoken of his support for partnering with as many brands as possible, advertising the likes of Coca-Cola, Budweiser and now Lexus. The Black Eyed Peas star has also been involved in the design process of the new Lexus NX, due for release later this year.

Why music procurement is best left to the pros!

August 10th, 2014|

Over the last 25 years soundlounge has met an unfathomable number of brands that have left their music procurement needs in the hands of their advertising agencies and in return ended up wasting a lot of time and money.

Measuring ROI in Advertising goes beyond licensing fees.

July 21st, 2014|

It is no secret that Brands invest a great deal of energy and money on comprehensive research to fortify their evolving trust -relationship with consumers. Theydo this because they understand that if this trust is violated or misused, the customer/client is gone. So why are so many Brands still reactive in their choice and usage of music? Why do they leave the music decisions down to the intuition of a few people.

BMG hits number one publisher spot in Germany

July 20th, 2014|

 

With the Music Industry relying more and more on  music synchronization deals with Ad agencies and Brands,, BMG, which rose from the ashes of its former business in 2008, has been making a notable move into increasing licensing revenue in Europe. This week the company announced that it is now the most commercially successful company, […]

Sound branding is a science and an art

July 16th, 2014|

soundlounge’s recently released ‘Music Matters’ is a study into sound and how it is managed in advertising and marketing.What evolved was an indication that the advertising industry may be seriously under-utilising the power of music in their commercials which is impacting on the response and connection to their consumers.

Music is the ‘unsung hero’ in ads says Sir John Hegarty

July 16th, 2014|

The report reveals that between the brands, the agencies, the editing/director teams and then the music industry, a linear process has emerged in which the visual aspects of an advert are considered very early on, but music is ignored until it is absolutely needed.

Molsen Canadian makes punter sing for their beer!

July 6th, 2014|

Advertising agency Rethink created a range of beer fridges recently that were left in public areas and could only be opened by those with Canadian passports. Now, the fridges have returned but will only open for those who can correctly sing the Canadian National Anthem (O, Canada) in perfect time.

Do you know what your brand sounds like?

June 22nd, 2014|

To understand the benefits of sound (or ‘sonic’) branding, just consider the noise that an Apple computer makes when you turn it on, the five notes that accompany any Intel advert or the use of ‘I Just Wanna Make Love To You’ by Etta James in a Diet Coke advert. We recently launched our Music Matters report, which looks at music as the ‘unsung hero’ of the advertising industry.