This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

SKIP AD – How To Grab Your Customer’s Attention In Less Than 4 Seconds

September 13th, 2017|

As Music Supervisors, we are already seeing the licensing of music move from traditional TV commercials to online content. Brands are expected to double their investment in digital video by 2020 to around $17 billion in the US alone.  Yet Google has already admitted that 65% of people watching online ads hit the ‘skip ad’ […]

Taylor’s Tickets Tout Trouble

September 8th, 2017|

Ticket touts have always been around, they’re a part of the atmosphere of going to any live event. Shouts of ‘anyone got a spare ticket?’ can be heard on the walk up to almost any music venue, where people will scour the crowds for unwanted tickets that they can resell there and then for a […]

ONCE UPON A TV COMMERCIAL

August 8th, 2017|

Using Music To Tell A Better Story

We all love a good story, one with a hero/heroine that we love and plot that we remember.  TV Advertising has the ambition to create a 30 second story, where we understand and retain the key message and the name of the protagonist – the brand.

In a recent report […]

5 MARKETING TIPS ON HOW TO LAUNCH THE SEX PISTOLS

June 1st, 2017|

The original London punk eyewitness

Our innovation wizard (and secret weapon) John Ingham had been working with me for two years before his secret was revealed: in 1976 he conducted the Sex Pistols’ first interview and spent the year championing the birth of Punk Rock. He also took a camera with him and photographed what is […]

HAPPY BIRTHDAY TO soundlounge!

May 11th, 2017|

It wasn’t until I started receiving ‘congratulations’ messages this week on Linked-in that I remembered it was 37 years ago that we set up soundlounge as the very first music licensing company in Europe.

It’s hard to conceive that back in 1980 nobody had any idea how to license a copyright for a commercial, let alone […]

Sync at the Awards

September 19th, 2014|

Come October, we here in the UK will experience our first Music Week Sync Awards. Wherein the flagship UK music industry trade press will acknowledge the Sync business, from advertising and film through to TV and computer games and award both the supervisors and also the rights owners.

It shows just how important sync has become. […]

The clicks don’t lie: Shakira makes record breaking Internet advert

August 13th, 2014|

In less than three months a music video released by Columbian popstar Shakira, and sponsored by Activia yoghurt, has become the ‘most shared internet commercial’ in history according to Unruly.

Will.I.Am serenades Lexus in new video

August 11th, 2014|

Will.I.Am has been outspoken of his support for partnering with as many brands as possible, advertising the likes of Coca-Cola, Budweiser and now Lexus. The Black Eyed Peas star has also been involved in the design process of the new Lexus NX, due for release later this year.

Why music procurement is best left to the pros!

August 10th, 2014|

Over the last 25 years soundlounge has met an unfathomable number of brands that have left their music procurement needs in the hands of their advertising agencies and in return ended up wasting a lot of time and money.

Measuring ROI in Advertising goes beyond licensing fees.

July 21st, 2014|

It is no secret that Brands invest a great deal of energy and money on comprehensive research to fortify their evolving trust -relationship with consumers. Theydo this because they understand that if this trust is violated or misused, the customer/client is gone. So why are so many Brands still reactive in their choice and usage of music? Why do they leave the music decisions down to the intuition of a few people.