This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

An Evening With Bob – Not A Night To Miss

January 16th, 2020|

What a night our next ‘An Evening
with Bob’ promises to be!

For those that don’t know,
soundlounge is hosting a monthly ‘An Evening with Bob’ discussion series at the
Century Club, where established guest speakers from the music and advertising
industries talk all things music to picture with our Music Consultant,
Whispering Bob Harris OBE.

Yesterday we had the […]

Priceless – Mastercard’s Sonic Strategy

January 13th, 2020|

It’s the start of a new year, and
many of you may have heard the news that Mastercard has released a single. Yes,
you read that right, Mastercard, the multinational financial services
corporation, has released a song called ‘Merry Go Round’.  What’s more, this track will form part of a
12-track album called ‘Priceless’, to be released in the […]

Ones To Watch – 2020

January 6th, 2020|

The Christmas Holidays are over and it’s the start of a new year! To get you excited for 2020, our Licensing & Marketing Assistant, James, has compiled a list of upcoming artists that should be finding their way into your music libraries this year. If these 5 acts are anything to go by, 2020 should […]

soundlounge – Our Top Albums of 2019

December 19th, 2019|

It’s that time of year again! As the end of another great year for music beckons, we take a look back at the best albums released in 2019 – featuring Michael Kiwanuka, Billie Eilish, Special Request, George Ezra, and Press Club, among others! Let us know your favourites.

Thomas – Head of Procurement

1). Shafiq Husayn […]

My First Week at soundlounge

October 22nd, 2019|

Hello, James here.

‘James? Who’s that?’ I hear you asking. I’ll forgive your
confusion! This is because, after navigating a whirlwind two weeks, in which I
interviewed with and met the amazing team here at soundlounge, I embarked on my
journey last Monday. What a week it’s been!

In my first week at soundlounge, to my delight, I’ve been
thrown […]

Do Your Creatives Fall In Love With Music They Can’t Have?

June 28th, 2019|

Do you despair when someone wants to license a Beyoncé track with a budget of £30,000? Or do you marvel at the resilience of belief of the creatives and the TV department in the face of impossibility?

With many a commercial’s music choice being powered by “I’ll know it when I hear it”, it’s easy to […]

Sonic Branding, A Fad? Really?

May 8th, 2019|

New research suggests that when sonic identities and music are used (within an effective strategy and used consistently), they are major drivers of purchase intent, whilst also creating brand differentiation. In fact, when measuring the purchase intent difference between pre and post-exposure of sonic logos and music, the propensity to buy grew to as much […]

IT’S ALL OVER IN 4 SECONDS

April 23rd, 2019|

Microsoft published data in 2015 that revealed consumers today have a shrinking attention span of 12 seconds. In 2019 they estimate it is down to less than 10.  For marketers, the age when advertising had the luxury of time to define product differentiation within commercials is over. Today we have to show how a product […]

Why Sync Fees Matter To Artists

March 5th, 2019|

It’s tough! On an average day Music Supervisors receive 15-20 emails from Rights Holders highlighting the benefits of their catalogue. Double that for the track that will be perfect for Valentines, Mother’s Day or your next holiday campaign. One Head of TV shared that he is literally inundated with offers to use music, go to […]

Sonic Branding Comes of Age – So No, They Are Not Smoking Something at Mastercard HQ

March 1st, 2019|

It’s been a bonanza few weeks for brands announcing the launch of their new sonic identities. Leading the charge has been HSBC followed by Mastercard. (Interesting that it is two Finance companies making the running) According to Marketing Week, Mastercard’s new sound identity took two years and a “big” investment from the brand to achieve […]