This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Whispering Bob Harris OBE – My Xmas Ad of 2019

December 13th, 2019|

If any ad could claim perfection it’s arguably the Argos Christmas ad, featuring nine-year-old drummer Nandi Bushell.

The ad opens with her Father, sitting at a kitchen table by a Christmas tree, thoughtfully leafing through an Argos catalogue looking for presents. He stops on a page featuring a mini drum kit, which his daughter has circled […]

Bringing A Little Christmas Joy To 2019 And Beyond

December 10th, 2019|

My mother, when she felt
particularly playful and had time on her hands, would always take unsolicited
calls. You know the ones – coming from a call centre somewhere in the world. She
would patiently listen to their sales pitch and lure them into a false sense of
security, like the time when a loft conversion company called her. […]

My First Week at soundlounge

October 22nd, 2019|

Hello, James here.

‘James? Who’s that?’ I hear you asking. I’ll forgive your
confusion! This is because, after navigating a whirlwind two weeks, in which I
interviewed with and met the amazing team here at soundlounge, I embarked on my
journey last Monday. What a week it’s been!

In my first week at soundlounge, to my delight, I’ve been
thrown […]

Do Your Creatives Fall In Love With Music They Can’t Have?

June 28th, 2019|

Do you despair when someone wants to license a Beyoncé track with a budget of £30,000? Or do you marvel at the resilience of belief of the creatives and the TV department in the face of impossibility?

With many a commercial’s music choice being powered by “I’ll know it when I hear it”, it’s easy to […]

Sonic Branding, A Fad? Really?

May 8th, 2019|

New research suggests that when sonic identities and music are used (within an effective strategy and used consistently), they are major drivers of purchase intent, whilst also creating brand differentiation. In fact, when measuring the purchase intent difference between pre and post-exposure of sonic logos and music, the propensity to buy grew to as much […]

SO TELL ME WHAT YOU WANT (WHAT YOU REALLY REALLY WANT)

April 30th, 2019|

As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.

I recently I conducted a short survey that we sent out to all of our contacts.  A big thank you to those of you […]

The continuing Truth about Royalty Free Music – It doesn’t exist in the UK!

April 16th, 2019|

We know that Royalty Free Music is one of the most maligned and misunderstood areas of sync licensing. So we decided it might be easier to say what Royalty Free music is NOT. Of course you can always call us to find out more.

Music copyright law states that anyone who creates a piece of music […]

If a Tree Falls in a Deserted Forest, Does It Make a Sound?

July 18th, 2018|

Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]

5 Things To Do When You’re Seeing Beyoncé and Jay-Z

June 19th, 2018|

Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.

Fast forward to 2 minutes before the opening song, and I was sprinting through […]

Measure What You Treasure – What Every CMO Should Know About Music

March 5th, 2018|

Sonic Logos? Aren’t they just a full stop in the language of sound branding?

Campaign this week reported on Unilever CMO Keith Weed receiving Global Marketer Of The Year from the WFA. One of his key pieces of advice to members was to “measure what you treasure”.

According to Millward Brown, music is nearly 50% of the […]