This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

If a Tree Falls in a Deserted Forest, Does It Make a Sound?

July 18th, 2018|

Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]

5 Things To Do When You’re Seeing Beyoncé and Jay-Z

June 19th, 2018|

Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.

Fast forward to 2 minutes before the opening song, and I was sprinting through […]

Measure What You Treasure – What Every CMO Should Know About Music

March 5th, 2018|

Sonic Logos? Aren’t they just a full stop in the language of sound branding?

Campaign this week reported on Unilever CMO Keith Weed receiving Global Marketer Of The Year from the WFA. One of his key pieces of advice to members was to “measure what you treasure”.

According to Millward Brown, music is nearly 50% of the […]

5 Ways To Write A Great Music Brief

November 28th, 2017|

PLEASE! No more ‘Uplifting’ and ‘Anthemic’ 

As Music Supervisors, we understand that writing music briefs is inherently difficult. A music brief demands that creatives find words to describe their own personal and emotional responses to music. It needs to provide exact instruction to a third party to find music for a target audience that is different […]

WHAT EVERY PROCUREMENT DEPARTMENT NEEDS TO KNOW ABOUT MUSIC

October 27th, 2017|

How much should you pay for using music in a commercial?

Around 70% of TV commercials use music in one form or another. That is a lot of music. And a lot of money being paid by brands and their agencies to the music industry.

Procurement departments ask us three questions:

Can you explain to me why […]

SKIP AD – How To Grab Your Customer’s Attention In Less Than 4 Seconds

September 13th, 2017|

As Music Supervisors, we are already seeing the licensing of music move from traditional TV commercials to online content. Brands are expected to double their investment in digital video by 2020 to around $17 billion in the US alone.  Yet Google has already admitted that 65% of people watching online ads hit the ‘skip ad’ […]

Taylor’s Tickets Tout Trouble

September 8th, 2017|

Ticket touts have always been around, they’re a part of the atmosphere of going to any live event. Shouts of ‘anyone got a spare ticket?’ can be heard on the walk up to almost any music venue, where people will scour the crowds for unwanted tickets that they can resell there and then for a […]

ONCE UPON A TV COMMERCIAL

August 8th, 2017|

Using Music To Tell A Better Story

We all love a good story, one with a hero/heroine that we love and plot that we remember.  TV Advertising has the ambition to create a 30 second story, where we understand and retain the key message and the name of the protagonist – the brand.

In a recent report […]

5 Things We Learned From ‘One Love Manchester’

June 7th, 2017|

1. It’s Incredible What You Can Achieve In Ten Days
Once Ariana Grande decided to do the ‘One Love Manchester’ concert, she wanted it to be mounted almost immediately. Her manager Scooter Braun is familiar with A-list global management (his other client is Justin Bieber), but this was about creating an event in a few days […]

MEDIA CONFERENCES & FESTIVALS

June 2nd, 2017|

Are they just an expensive jolly? What’s the point?

The M&M Festival in Rome has just dismantled their last stage, kicking off the summer’s serious Festival and Conference season. 700+ delegates, 70+ speakers and a host of media company stars and luminaries congregated in the sumptuous Waldorf Astoria in Rome. ‘Round the coast in Cannes, the […]