If any ad could claim perfection it’s arguably the Argos Christmas ad, featuring nine-year-old drummer Nandi Bushell.
The ad opens with her Father, sitting at a kitchen table by a Christmas tree, thoughtfully leafing through an Argos catalogue looking for presents. He stops on a page featuring a mini drum kit, which his daughter has circled […]
My mother, when she felt
particularly playful and had time on her hands, would always take unsolicited
calls. You know the ones – coming from a call centre somewhere in the world. She
would patiently listen to their sales pitch and lure them into a false sense of
security, like the time when a loft conversion company called her. […]
Hello, James here.
‘James? Who’s that?’ I hear you asking. I’ll forgive your
confusion! This is because, after navigating a whirlwind two weeks, in which I
interviewed with and met the amazing team here at soundlounge, I embarked on my
journey last Monday. What a week it’s been!
In my first week at soundlounge, to my delight, I’ve been
thrown […]
Do you despair when someone wants to license a Beyoncé track with a budget of £30,000? Or do you marvel at the resilience of belief of the creatives and the TV department in the face of impossibility?
With many a commercial’s music choice being powered by “I’ll know it when I hear it”, it’s easy to […]
New research suggests that when sonic identities and music are used (within an effective strategy and used consistently), they are major drivers of purchase intent, whilst also creating brand differentiation. In fact, when measuring the purchase intent difference between pre and post-exposure of sonic logos and music, the propensity to buy grew to as much […]
As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.
I recently I conducted a short survey that we sent out to all of our contacts. A big thank you to those of you […]
We know that Royalty Free Music is one of the most maligned and misunderstood areas of sync licensing. So we decided it might be easier to say what Royalty Free music is NOT. Of course you can always call us to find out more.
Music copyright law states that anyone who creates a piece of music […]
Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]
Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.
Fast forward to 2 minutes before the opening song, and I was sprinting through […]
Sonic Logos? Aren’t they just a full stop in the language of sound branding?
Campaign this week reported on Unilever CMO Keith Weed receiving Global Marketer Of The Year from the WFA. One of his key pieces of advice to members was to “measure what you treasure”.
According to Millward Brown, music is nearly 50% of the […]
