This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

An Evening With Bob – Not A Night To Miss

January 16th, 2020|

What a night our next ‘An Evening
with Bob’ promises to be!

For those that don’t know,
soundlounge is hosting a monthly ‘An Evening with Bob’ discussion series at the
Century Club, where established guest speakers from the music and advertising
industries talk all things music to picture with our Music Consultant,
Whispering Bob Harris OBE.

Yesterday we had the […]

Priceless – Mastercard’s Sonic Strategy

January 13th, 2020|

It’s the start of a new year, and
many of you may have heard the news that Mastercard has released a single. Yes,
you read that right, Mastercard, the multinational financial services
corporation, has released a song called ‘Merry Go Round’.  What’s more, this track will form part of a
12-track album called ‘Priceless’, to be released in the […]

SKIP AD – How To Grab Your Customer’s Attention In Less Than 4 Seconds

September 13th, 2017|

As Music Supervisors, we are already seeing the licensing of music move from traditional TV commercials to online content. Brands are expected to double their investment in digital video by 2020 to around $17 billion in the US alone.  Yet Google has already admitted that 65% of people watching online ads hit the ‘skip ad’ […]

Jay-Z and friends turn the tide.

April 2nd, 2015|

Jay-Z recently bought the Swedish music streaming service Tidal, and along with his impressive band of millionaire friends, launched the new platform on Monday. I wanted to write something from my perspective; a music fan (particularly of the artists involved), a music consumer and someone who altogether doesn’t use streaming services. I’ve always bought my […]

Is U2 really the sound of Apple?

September 12th, 2014|

This week’s music media hysteria is the news that U2 has released its new album, Songs of Innocence, free to iTunes subscribers – all 500 million of them. The rest of the media world is focussed on the news that Apple is now a watch-seller.

As an exercise in chutzpah, giving your album to 500million people […]

Why aren’t we all going up stream with Spotify?

September 9th, 2014|

Music streaming is getting closer to outdoing digital sales. The latest figures show that iTunes sales are down (after a recent peak) but Spotify streams, and more significantly subscriptions, continue to rise.

Much has been written about music streaming over the years. Tech futurist Gerd Leonard has been talking about accessing content the way we access […]

Google tests ‘listen now’ music advertising

August 20th, 2014|

Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine.

Brand Band Partnerships –‘selling-in’

August 15th, 2014|

A new short documentary, commissioned by Jack Daniels in Australia, is examining how the musicians feel about partnering with brands. The film-maker, Dan Graetz, founder of Graetzmedia, said that he had built a company that made music videos to help those with very little money compete with artists backed by major labels – but that […]

Brands, music licencing and piracy – How Brands are indirectly funding intellectual property theft

August 12th, 2014|

Many brands with a wide target market (fast food chains, supermarkets and carbonated drinks companies for example) are un-wittingly displaying advertising on music piracy sites. This is because they often purchase bulk display-advertising placements, which in turn appear across a variety of different sites often including piracy sites.

Music industry terrorist Napster surges back into the limelight

August 7th, 2014|

The company, despite savaging the music industry, recognised rather prophetically that music was going to eventually become either inexpensive or free to consume via the Internet and also that this would be achieved with or without the support of the music industry. The rise of streaming and subscription models enabling companies to survive was the vision that came true.