This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Bacardi launches the first 3D printing record store

December 9th, 2013|

Bacardi Beginnings, the major spirit brand’s music mentoring project, has recruited Bloc Party’s Kele Okereke and upcoming artist Bobbie Gordon to bring a whole new dynamic to music listening. On December 13 and 14 you will be able to purchase a new duet by these two artists – on 3D-printed vinyl.

Bacardi Beginnings has brought us […]

Topsin measures the value of fans

November 29th, 2013|

“And last but not least, the fans. I couldn’t have done it without you guys,” says roughly every artist upon winning an award, performing a big show, or simply to show how grateful they are. Majority of the time, us fans are trying to figure out how genuine that response is. We like to think […]

New YouTube Channel launching soon

October 30th, 2013|

If you’re tossing and turning at night, worrying that you’re running out of videos to watch or music to listen to on YouTube (yeah right!), fear not! UK music trade group BPI and music content/live video specialists LoveLive are joining forces to bring the world a brand new YouTube channel, and a very cool one […]

Music in commercials: a new brand portal

October 17th, 2013|

Shazam is no longer just a music identification feature, but a brand builder. Nowadays, hardly anyone is focusing solely on the TV screen while they’re watching TV. Dual-screening, or multi-tasking on electronic devices, has become a very common practice. Shazam is capitalizing on this by working with brands to pull consumers away from Candy Crushing […]

Coca-Cola scores at 2014 World Cup with its sound branding campaing

October 14th, 2013|

For as long as we can remember, Coca-Cola has had a great handle on the importance of band/brand partnerships. Chances are, if you know Coke, you know they want to “teach the world to sing,” a campaign they launched in association with global music way back in the 1970s and that has remained a mission […]

Gillette turns track training into a training track

October 3rd, 2013|

If you were to predict who was going to go ahead and get all brilliantly artsy on us next, I bet big, buff NFL players wouldn’t be your first guess. But alas, Gillette has thrown us all a curveball (wait, wrong sport…) and teamed up with some American football greats to bring us their latest […]

Coffee House Sessions launches a brand new touring circuit

October 2nd, 2013|

Isn’t it strange how university students will pay £3.60 for coffee at Starbucks, yet they will not pay £1.00 for vodka at the bar? It is now becoming known that students rather drink cheap alcohol before even leaving their apartment in hopes of spending little to no money whilst out. These recent findings attracted the […]

Nokia shows brand sound is the writing on the wall

September 27th, 2013|

One of the beautiful things about today’s music industry is that the ways in which we discover and consume our tunes are just about endless. Take Nokia’s latest endeavor, for instance; Nokia Music and Sony Music Entertainment have joined together to make New York City’s nightclub and concert venue Webster Hall even more musical

Posters, displays, […]

Music inspires Burberry’s new fragrance ‘Blue Rhythm’

September 10th, 2013|

As a brand using music there’s a lot to think about beyond just your music in commercials. Take one look at how much Burberry are getting it right. Apart from releasing a new fragrance, Brit Rhythm, which just sounds awesome on it’s own, they’ve taken full control of all things beauty and business. Most importantly […]

Balcony TV expands live music network

August 29th, 2013|

BalconyTV, a web show shot on – you guessed it – actual balconies, has grown quickly since it’s 2006 launch date, and is now continuing to expand even further. New cities in which BalconyTV will now be making its mark include Athens, the Italian cities of Schio and Messina, and New Orleans, with additional US […]