Jay-Z recently bought the Swedish music streaming service Tidal, and along with his impressive band of millionaire friends, launched the new platform on Monday. I wanted to write something from my perspective; a music fan (particularly of the artists involved), a music consumer and someone who altogether doesn’t use streaming services. I’ve always bought my […]
soundlounge are long-term advocates of sound branding. We and many of our colleagues and peers at The Audio Branding Academy have been working hard over many years to shift the perceptions of the sound of a brand from a vague/tenuous idea (often linked loosely to sonic logos) into a real and measurable dimension of a […]
This week’s music media hysteria is the news that U2 has released its new album, Songs of Innocence, free to iTunes subscribers – all 500 million of them. The rest of the media world is focussed on the news that Apple is now a watch-seller.
As an exercise in chutzpah, giving your album to 500million people […]
Music streaming is getting closer to outdoing digital sales. The latest figures show that iTunes sales are down (after a recent peak) but Spotify streams, and more significantly subscriptions, continue to rise.
Much has been written about music streaming over the years. Tech futurist Gerd Leonard has been talking about accessing content the way we access […]