My mother, when she felt
particularly playful and had time on her hands, would always take unsolicited
calls. You know the ones – coming from a call centre somewhere in the world. She
would patiently listen to their sales pitch and lure them into a false sense of
security, like the time when a loft conversion company called her. […]
Hello, James here.
‘James? Who’s that?’ I hear you asking. I’ll forgive your
confusion! This is because, after navigating a whirlwind two weeks, in which I
interviewed with and met the amazing team here at soundlounge, I embarked on my
journey last Monday. What a week it’s been!
In my first week at soundlounge, to my delight, I’ve been
thrown […]
New research suggests that when sonic identities and music are used (within an effective strategy and used consistently), they are major drivers of purchase intent, whilst also creating brand differentiation. In fact, when measuring the purchase intent difference between pre and post-exposure of sonic logos and music, the propensity to buy grew to as much […]
As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.
I recently I conducted a short survey that we sent out to all of our contacts. A big thank you to those of you […]
So, the bosses at George Ezra’s label decided it was easier to pay off the lawyers for an alleged copyright infringement of Derek Ryan’s track “Flowers In Your Hair” in the body of Ezra’s “Shotgun” than go to court and prove the point – with musicologists fighting each writer’s corner…Copyright infringement over tracks is not […]
It’s tough! On an average day Music Supervisors receive 15-20 emails from Rights Holders highlighting the benefits of their catalogue. Double that for the track that will be perfect for Valentines, Mother’s Day or your next holiday campaign. One Head of TV shared that he is literally inundated with offers to use music, go to […]
It’s been a bonanza few weeks for brands announcing the launch of their new sonic identities. Leading the charge has been HSBC followed by Mastercard. (Interesting that it is two Finance companies making the running) According to Marketing Week, Mastercard’s new sound identity took two years and a “big” investment from the brand to achieve […]
Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]
Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.
Fast forward to 2 minutes before the opening song, and I was sprinting through […]
1) Is it available?
2) Has it been used before?
3) How much?
They seem such obvious questions – rookie stuff really. But, all too often in the rush and panic of getting ideas on the table, comes that horrible moment in the editing suite, when someone asks ‘did anyone get clearance on these tracks?
It usually comes after […]
