New research suggests that when sonic identities and music are used (within an effective strategy and used consistently), they are major drivers of purchase intent, whilst also creating brand differentiation. In fact, when measuring the purchase intent difference between pre and post-exposure of sonic logos and music, the propensity to buy grew to as much […]
As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.
I recently I conducted a short survey that we sent out to all of our contacts. A big thank you to those of you […]
So, the bosses at George Ezra’s label decided it was easier to pay off the lawyers for an alleged copyright infringement of Derek Ryan’s track “Flowers In Your Hair” in the body of Ezra’s “Shotgun” than go to court and prove the point – with musicologists fighting each writer’s corner…Copyright infringement over tracks is not […]
It’s tough! On an average day Music Supervisors receive 15-20 emails from Rights Holders highlighting the benefits of their catalogue. Double that for the track that will be perfect for Valentines, Mother’s Day or your next holiday campaign. One Head of TV shared that he is literally inundated with offers to use music, go to […]
It’s been a bonanza few weeks for brands announcing the launch of their new sonic identities. Leading the charge has been HSBC followed by Mastercard. (Interesting that it is two Finance companies making the running) According to Marketing Week, Mastercard’s new sound identity took two years and a “big” investment from the brand to achieve […]
Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]
Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.
Fast forward to 2 minutes before the opening song, and I was sprinting through […]
1) Is it available?
2) Has it been used before?
3) How much?
They seem such obvious questions – rookie stuff really. But, all too often in the rush and panic of getting ideas on the table, comes that horrible moment in the editing suite, when someone asks ‘did anyone get clearance on these tracks?
It usually comes after […]
As Music Supervisors, we are already seeing the licensing of music move from traditional TV commercials to online content. Brands are expected to double their investment in digital video by 2020 to around $17 billion in the US alone. Yet Google has already admitted that 65% of people watching online ads hit the ‘skip ad’ […]
Ticket touts have always been around, they’re a part of the atmosphere of going to any live event. Shouts of ‘anyone got a spare ticket?’ can be heard on the walk up to almost any music venue, where people will scour the crowds for unwanted tickets that they can resell there and then for a […]
