Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]
Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.
Fast forward to 2 minutes before the opening song, and I was sprinting through […]
1) Is it available?
2) Has it been used before?
3) How much?
They seem such obvious questions – rookie stuff really. But, all too often in the rush and panic of getting ideas on the table, comes that horrible moment in the editing suite, when someone asks ‘did anyone get clearance on these tracks?
It usually comes after […]
As Music Supervisors, we are already seeing the licensing of music move from traditional TV commercials to online content. Brands are expected to double their investment in digital video by 2020 to around $17 billion in the US alone. Yet Google has already admitted that 65% of people watching online ads hit the ‘skip ad’ […]
Ticket touts have always been around, they’re a part of the atmosphere of going to any live event. Shouts of ‘anyone got a spare ticket?’ can be heard on the walk up to almost any music venue, where people will scour the crowds for unwanted tickets that they can resell there and then for a […]
1. It’s Incredible What You Can Achieve In Ten Days
Once Ariana Grande decided to do the ‘One Love Manchester’ concert, she wanted it to be mounted almost immediately. Her manager Scooter Braun is familiar with A-list global management (his other client is Justin Bieber), but this was about creating an event in a few days […]
Are they just an expensive jolly? What’s the point?
The M&M Festival in Rome has just dismantled their last stage, kicking off the summer’s serious Festival and Conference season. 700+ delegates, 70+ speakers and a host of media company stars and luminaries congregated in the sumptuous Waldorf Astoria in Rome. ‘Round the coast in Cannes, the […]
Jay-Z recently bought the Swedish music streaming service Tidal, and along with his impressive band of millionaire friends, launched the new platform on Monday. I wanted to write something from my perspective; a music fan (particularly of the artists involved), a music consumer and someone who altogether doesn’t use streaming services. I’ve always bought my […]
This week’s music media hysteria is the news that U2 has released its new album, Songs of Innocence, free to iTunes subscribers – all 500 million of them. The rest of the media world is focussed on the news that Apple is now a watch-seller.
As an exercise in chutzpah, giving your album to 500million people […]
Music streaming is getting closer to outdoing digital sales. The latest figures show that iTunes sales are down (after a recent peak) but Spotify streams, and more significantly subscriptions, continue to rise.
Much has been written about music streaming over the years. Tech futurist Gerd Leonard has been talking about accessing content the way we access […]
