This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

If a Tree Falls in a Deserted Forest, Does It Make a Sound?

July 18th, 2018|

Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]

5 Things To Do When You’re Seeing Beyoncé and Jay-Z

June 19th, 2018|

Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.

Fast forward to 2 minutes before the opening song, and I was sprinting through […]

Measure What You Treasure – What Every CMO Should Know About Music

March 5th, 2018|

Sonic Logos? Aren’t they just a full stop in the language of sound branding?

Campaign this week reported on Unilever CMO Keith Weed receiving Global Marketer Of The Year from the WFA. One of his key pieces of advice to members was to “measure what you treasure”.

According to Millward Brown, music is nearly 50% of the […]

soundlounge’s Top Albums of 2017

December 12th, 2017|

Another year has come and gone and there have been some fantastic music releases along the way. Here’s each of our team members’ Top 5 albums of 2017, in no particular order, let us know your favourites!

Thomas Wright

1. SZA – Ctrl

2. JAY-Z – 4:44

3. Thundercat – Drunk

4. J Hus – Common Sense

5. Miguel – War […]

What’s the cost of ‘I’ll Know It When I Hear It?’

December 6th, 2017|

Ask any Music Supervisor and they will tell you that most tracks are chosen on gut instinct by the creative teams, late in the creative process. Ask the Creative Director for some direction and the response is, “Keep the suggestions coming – I’ll know it when I hear it.”

Millward Brown is one of the most respected consumer […]

WHAT EVERY PROCUREMENT DEPARTMENT NEEDS TO KNOW ABOUT MUSIC

October 27th, 2017|

How much should you pay for using music in a commercial?

Around 70% of TV commercials use music in one form or another. That is a lot of music. And a lot of money being paid by brands and their agencies to the music industry.

Procurement departments ask us three questions:

Can you explain to me why […]

3 Questions That Every TV Producer Has About Music

September 27th, 2017|

1) Is it available?

2) Has it been used before?

3) How much?

They seem such obvious questions – rookie stuff really.  But, all too often in the rush and panic of getting ideas on the table, comes that horrible moment in the editing suite, when someone asks ‘did anyone get clearance on these tracks?

It usually comes after […]

SKIP AD – How To Grab Your Customer’s Attention In Less Than 4 Seconds

September 13th, 2017|

As Music Supervisors, we are already seeing the licensing of music move from traditional TV commercials to online content. Brands are expected to double their investment in digital video by 2020 to around $17 billion in the US alone.  Yet Google has already admitted that 65% of people watching online ads hit the ‘skip ad’ […]

Taylor’s Tickets Tout Trouble

September 8th, 2017|

Ticket touts have always been around, they’re a part of the atmosphere of going to any live event. Shouts of ‘anyone got a spare ticket?’ can be heard on the walk up to almost any music venue, where people will scour the crowds for unwanted tickets that they can resell there and then for a […]

ONCE UPON A TV COMMERCIAL

August 8th, 2017|

Using Music To Tell A Better Story

We all love a good story, one with a hero/heroine that we love and plot that we remember.  TV Advertising has the ambition to create a 30 second story, where we understand and retain the key message and the name of the protagonist – the brand.

In a recent report […]