This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

An Evening With Bob – Not A Night To Miss

January 16th, 2020|

What a night our next ‘An Evening
with Bob’ promises to be!

For those that don’t know,
soundlounge is hosting a monthly ‘An Evening with Bob’ discussion series at the
Century Club, where established guest speakers from the music and advertising
industries talk all things music to picture with our Music Consultant,
Whispering Bob Harris OBE.

Yesterday we had the […]

Priceless – Mastercard’s Sonic Strategy

January 13th, 2020|

It’s the start of a new year, and
many of you may have heard the news that Mastercard has released a single. Yes,
you read that right, Mastercard, the multinational financial services
corporation, has released a song called ‘Merry Go Round’.  What’s more, this track will form part of a
12-track album called ‘Priceless’, to be released in the […]

Whispering Bob Harris OBE – My Xmas Ad of 2019

December 13th, 2019|

If any ad could claim perfection it’s arguably the Argos Christmas ad, featuring nine-year-old drummer Nandi Bushell.

The ad opens with her Father, sitting at a kitchen table by a Christmas tree, thoughtfully leafing through an Argos catalogue looking for presents. He stops on a page featuring a mini drum kit, which his daughter has circled […]

My First Week at soundlounge

October 22nd, 2019|

Hello, James here.

‘James? Who’s that?’ I hear you asking. I’ll forgive your
confusion! This is because, after navigating a whirlwind two weeks, in which I
interviewed with and met the amazing team here at soundlounge, I embarked on my
journey last Monday. What a week it’s been!

In my first week at soundlounge, to my delight, I’ve been
thrown […]

Music Supervisors with a Twist

October 15th, 2019|

Situations Vacant – Music Supervisor Required For Pioneering Music Company.

I am literally in the middle of writing a job spec for a new Music Supervisor. My last supervisor (who was, BTW, brilliant) recently got head hunted by a major music publisher. She is not the first of my staff to be enticed away after a […]

Ho Ho Ho – Don’t Let Music Have The Last Laugh

September 17th, 2019|

Have you passed Selfridges lately? It’s only September. Mums still have not sewn the labels on the new school gear. And yet the shop windows are dressed to the full Christmas ‘Nines’. I haven’t been inside yet, but I am guessing that it will be the whole “Jingle Bells” experience.

The Ad Industry has to keep […]

Do Your Creatives Fall In Love With Music They Can’t Have?

June 28th, 2019|

Do you despair when someone wants to license a Beyoncé track with a budget of £30,000? Or do you marvel at the resilience of belief of the creatives and the TV department in the face of impossibility?

With many a commercial’s music choice being powered by “I’ll know it when I hear it”, it’s easy to […]

SO TELL ME WHAT YOU WANT (WHAT YOU REALLY REALLY WANT)

April 30th, 2019|

As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.

I recently I conducted a short survey that we sent out to all of our contacts.  A big thank you to those of you […]

IT’S ALL OVER IN 4 SECONDS

April 23rd, 2019|

Microsoft published data in 2015 that revealed consumers today have a shrinking attention span of 12 seconds. In 2019 they estimate it is down to less than 10.  For marketers, the age when advertising had the luxury of time to define product differentiation within commercials is over. Today we have to show how a product […]

The continuing Truth about Royalty Free Music – It doesn’t exist in the UK!

April 16th, 2019|

We know that Royalty Free Music is one of the most maligned and misunderstood areas of sync licensing. So we decided it might be easier to say what Royalty Free music is NOT. Of course you can always call us to find out more.

Music copyright law states that anyone who creates a piece of music […]