This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Measure What You Treasure – What Every CMO Should Know About Music

March 5th, 2018|

Sonic Logos? Aren’t they just a full stop in the language of sound branding?

Campaign this week reported on Unilever CMO Keith Weed receiving Global Marketer Of The Year from the WFA. One of his key pieces of advice to members was to “measure what you treasure”.

According to Millward Brown, music is nearly 50% of the […]

What’s the cost of ‘I’ll Know It When I Hear It?’

December 6th, 2017|

Ask any Music Supervisor and they will tell you that most tracks are chosen on gut instinct by the creative teams, late in the creative process. Ask the Creative Director for some direction and the response is, “Keep the suggestions coming – I’ll know it when I hear it.”

Millward Brown is one of the most respected consumer […]

Taylor’s Tickets Tout Trouble

September 8th, 2017|

Ticket touts have always been around, they’re a part of the atmosphere of going to any live event. Shouts of ‘anyone got a spare ticket?’ can be heard on the walk up to almost any music venue, where people will scour the crowds for unwanted tickets that they can resell there and then for a […]

MEDIA CONFERENCES & FESTIVALS

June 2nd, 2017|

Are they just an expensive jolly? What’s the point?

The M&M Festival in Rome has just dismantled their last stage, kicking off the summer’s serious Festival and Conference season. 700+ delegates, 70+ speakers and a host of media company stars and luminaries congregated in the sumptuous Waldorf Astoria in Rome. ‘Round the coast in Cannes, the […]

Band Of Skulls discuss unique financing strategy

February 18th, 2014|

In an age of 360-degree deals that wrap publishing and merchandising into major labels deals, Band Of Skulls recently discussed their rather unusual semi-independent financing strategy.

With third album ‘Himalayan’ set for release at the end of March the band’s been going from strength to strength with much critical acclaim.

The album is licensed to Ignition in […]

YouTube reveals $1 billion payout in royalty fees

February 16th, 2014|

It’s fair to say that Google-owned YouTube came under fire at Midem this year.

With the company taking part in the conference it was an opportunity for record label bosses and independent musicians to voice their concerns over the size of music royalty cheques paid to artists.

Chief Executive of Deezer, Axel Dauchez, said that YouTube was […]

Will.i.am condems ‘lazy’ industry

February 9th, 2014|

Music industry conference Midem’s in full swing this week in Cannes. Rapper, producer, television show judge and technology investor Will.I.Am gave an impassioned keynote speech to close up the first day of the conference (beamed via Skype) saying that ‘record labels need to become more like tech companies’.

He called the music industry ‘lazy’ and ‘delusional’ […]

SoundCloud courts major label music licensing deals

February 7th, 2014|

Having raised $60 million in fresh investment, it’s reported that SoundCloud is courting various major record labels with regards to licensing tracks. According to the Wall Street Journal the fourth round of investment will also be used to grow the site’s mobile web presence.

The German company was recently valued at a whopping $700 million and increasing […]

J.C. Penny launches new interactive Christmas campaign

December 2nd, 2013|

This holiday season, J.C. Penney is looking to bring their brand back to the forefront and reclaim consumers who may have gone astray through a music-driven “Jingle More Bells”  campaign. The campaign comes about under new marketing leadership, with the former Kraft Foods executive Debra Berman now taking charge at the corporation as their VP […]

Topsin measures the value of fans

November 29th, 2013|

“And last but not least, the fans. I couldn’t have done it without you guys,” says roughly every artist upon winning an award, performing a big show, or simply to show how grateful they are. Majority of the time, us fans are trying to figure out how genuine that response is. We like to think […]