This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

WHAT EVERY PROCUREMENT DEPARTMENT NEEDS TO KNOW ABOUT MUSIC

October 27th, 2017|

How much should you pay for using music in a commercial?

Around 70% of TV commercials use music in one form or another. That is a lot of music. And a lot of money being paid by brands and their agencies to the music industry.

Procurement departments ask us three questions:

Can you explain to me why […]

3 Questions That Every TV Producer Has About Music

September 27th, 2017|

1) Is it available?

2) Has it been used before?

3) How much?

They seem such obvious questions – rookie stuff really.  But, all too often in the rush and panic of getting ideas on the table, comes that horrible moment in the editing suite, when someone asks ‘did anyone get clearance on these tracks?

It usually comes after […]

SKIP AD – How To Grab Your Customer’s Attention In Less Than 4 Seconds

September 13th, 2017|

As Music Supervisors, we are already seeing the licensing of music move from traditional TV commercials to online content. Brands are expected to double their investment in digital video by 2020 to around $17 billion in the US alone.  Yet Google has already admitted that 65% of people watching online ads hit the ‘skip ad’ […]

ONCE UPON A TV COMMERCIAL

August 8th, 2017|

Using Music To Tell A Better Story

We all love a good story, one with a hero/heroine that we love and plot that we remember.  TV Advertising has the ambition to create a 30 second story, where we understand and retain the key message and the name of the protagonist – the brand.

In a recent report […]

GETTING TO YES IN MUSIC LICENSING

May 30th, 2017|

Is the purpose of a commercial to sell product or win an award?

When Creative Directors at ad agencies set their hearts on a particular music copyright, it is very hard to shift them from an idea.  Tell them no and they insist that the producer keeps going back until they hear YES.

As a Music Supervisor […]

HAPPY BIRTHDAY TO soundlounge!

May 11th, 2017|

It wasn’t until I started receiving ‘congratulations’ messages this week on Linked-in that I remembered it was 37 years ago that we set up soundlounge as the very first music licensing company in Europe.

It’s hard to conceive that back in 1980 nobody had any idea how to license a copyright for a commercial, let alone […]

Sync at the Awards

September 19th, 2014|

Come October, we here in the UK will experience our first Music Week Sync Awards. Wherein the flagship UK music industry trade press will acknowledge the Sync business, from advertising and film through to TV and computer games and award both the supervisors and also the rights owners.

It shows just how important sync has become. […]

Sound insights for brand marketing directors…

August 19th, 2014|

When Brandsense and Millward Brown asked consumers what ratios they attributed to vision: sound in their advertising and marketing, they responded in a loud 58%: 41% (with the reliable 1% not knowing!) But of more significance when they asked Advertisers the same question of time and money, they ‘guestimated’ 84.2%: and less than 12.% with about 4% having no idea at all.

Sound branding is a science and an art

July 16th, 2014|

soundlounge’s recently released ‘Music Matters’ is a study into sound and how it is managed in advertising and marketing.What evolved was an indication that the advertising industry may be seriously under-utilising the power of music in their commercials which is impacting on the response and connection to their consumers.

‘Music licensing laws need updating’ says National Music Publishers Association

June 16th, 2014|

The National Music Publishers’ Association (NMPA) has published figures which suggest that in 2013 music publishing revenues accounted for $2.2 billion of industry revenue. This is the first time that the NMPA has been able to officially release a revenue figure for publishing income and has estimated that 52% of this is performance licensing. Another 23% is thought to have come from mechanical licensing and 20% from synchronisation.