This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Sync at the Awards

September 19th, 2014|

Come October, we here in the UK will experience our first Music Week Sync Awards. Wherein the flagship UK music industry trade press will acknowledge the Sync business, from advertising and film through to TV and computer games and award both the supervisors and also the rights owners.

It shows just how important sync has become. […]

Music is the ‘unsung hero’ in ads says Sir John Hegarty

July 16th, 2014|

The report reveals that between the brands, the agencies, the editing/director teams and then the music industry, a linear process has emerged in which the visual aspects of an advert are considered very early on, but music is ignored until it is absolutely needed.

soundlounge score ‘sync of the week’

May 18th, 2014|

Ad Break Anthms (www.adbreakanthems.com) gave soundlounge ‘Sync Of The Week’ for our music supervision work with Co-Operative Food.

Music in commercials: a new brand portal

October 17th, 2013|

Shazam is no longer just a music identification feature, but a brand builder. Nowadays, hardly anyone is focusing solely on the TV screen while they’re watching TV. Dual-screening, or multi-tasking on electronic devices, has become a very common practice. Shazam is capitalizing on this by working with brands to pull consumers away from Candy Crushing […]

Breaking Bad Fingers

October 7th, 2013|

What is the best way to sell music from an artist point of view? The answer is simple: get your song placed in the series finale of a really popular show. Music placement in film, television, and advertisements has quickly become a significant revenue source for independent Rights Holders as profits from recorded music continue to […]

Budweiser brand sounds like it’s ‘Made For Music’

July 30th, 2013|

Budweiser is flexing their music marketing muscle with their new campaign, “Made for Music”, which launched with 30-second video clips featuring Rihanna and Jay Z. The campaign aims to promote Budweiser as a pop culture icon and further foster their global brand image through the showcasing of all the ways in which people create. The […]

How Choosing The Best Brand Music Boosted Super Bowl’s TV Ads

March 14th, 2013|

Beyonce’s half-time show wasn’t the only music people were paying attention to during this year’s Super Bowl. The music in the TV advertisements were found to increase the musician’s digital music downloads greatly, after their songs aired during the Super Bowl. Clearly it’s extremely important for brands to select the right music for their commercials, […]

Top 10 Love Songs in Advertising & TV/Film

February 14th, 2013|

Like the miserable bunch of love starved troglodytes that we are, the soundlounge team have tried our utmost to resist the wave of romance that’s tearing through the nation. But alas it’s proved too much for us and we’ve succumbed to its dubious charms. In response to our new-found romantic tilt and in association with Spotify, we’ve […]

How To Keep The Shoppers Shopping – 4 Simple Music Tips

January 21st, 2013|

Stores that get their music wrong may send up to ¾ of their customers walking out of the store (Entertainment Media Research 2009). A duff playlist gets in the way of shopper’s thinking and buying. Even when the music choice seems obvious you can still make mistakes. In fact, Christmas music isn’t even the best […]

An Introduction To Sound Branding

December 10th, 2012|

Design Assembly, the much lauded graphic-design blog, set up by ex-Apple and now freelance graphic-designer, Matt Judge, drew a line under it’s bountiful output at the end of last year. To celebrate its three prolific and engaging years there is now a book available, which comprises of a compendium of previous posts as well as […]