This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

J.C. Penny launches new interactive Christmas campaign

December 2nd, 2013|

This holiday season, J.C. Penney is looking to bring their brand back to the forefront and reclaim consumers who may have gone astray through a music-driven “Jingle More Bells”  campaign. The campaign comes about under new marketing leadership, with the former Kraft Foods executive Debra Berman now taking charge at the corporation as their VP […]

HP partnered with dj/producer Clams Casino

November 20th, 2013|

Our latest find on the constant scour for innovative band/brand marketing is IT and computer hardware giant HP, who have joined with hip-hop producer Clams Casino on an interactive and highly creative campaign to promote their SplitX2 detachable laptop/tablet.

The two-day campaign, which was created by Omnicom’s 180 L.A. and began on Monday, had Clams Casino […]

New YouTube Channel launching soon

October 30th, 2013|

If you’re tossing and turning at night, worrying that you’re running out of videos to watch or music to listen to on YouTube (yeah right!), fear not! UK music trade group BPI and music content/live video specialists LoveLive are joining forces to bring the world a brand new YouTube channel, and a very cool one […]

Bite-size music marketing for bands and brands

October 11th, 2013|

When we think of marketing music, or marketing anything for that matter, we want something that sticks with consumers. Yet Snapchat, known for its self-destructing photos that stick around for mere seconds, is increasing its value in the marketing and brand-building world with the new Snapchat Stories feature.

The update allows users to thread snaps together […]

YouTube launches its new Music Awards show

October 4th, 2013|

It’s about time the world’s “go to destination” on the web gets its own awards ceremony. Millions, even billions of people watch, post, and comment on YouTube videos everyday. It has become the most recognizable and needed outlet for uploading, discovering, and measuring a song’s status nowadays. Because of its nonstop success, YouTube is launching […]

Gillette turns track training into a training track

October 3rd, 2013|

If you were to predict who was going to go ahead and get all brilliantly artsy on us next, I bet big, buff NFL players wouldn’t be your first guess. But alas, Gillette has thrown us all a curveball (wait, wrong sport…) and teamed up with some American football greats to bring us their latest […]

The Blurred Lines of copyright law

September 5th, 2013|

Copywriting issues are nothing new in the music industry, and are made more and more prevalent with as technology makes practices like sampling accessible top everyone. With such a heavy volume of songs streaming through the internet and the airwaves these days, similar sounding tunes and suspiciously familiar chord progressions are bound to pop up […]

Balcony TV expands live music network

August 29th, 2013|

BalconyTV, a web show shot on – you guessed it – actual balconies, has grown quickly since it’s 2006 launch date, and is now continuing to expand even further. New cities in which BalconyTV will now be making its mark include Athens, the Italian cities of Schio and Messina, and New Orleans, with additional US […]

McDonald’s puts brand sound in a box

August 8th, 2013|

Box TV has partnered with McDonald’s McFlurry to commission new music entertainment show, McFlurry Music Mix Up. McFlurry Music Mix Up takes the form of two 60 minute shows, each of which combines pop trivia, celebrity guests and live acts.

Complementing this run will be an interactive consumer experience orchestrated by OMD UK’s sport and entertainment […]

Instavideo vs Vine: how is music marketing affected?

August 2nd, 2013|

Social media changed drastically on June 20th and took with it the future of music marketing. Okay, maybe it wasn’t a drastic change, but the pot was stirred a bit. We should have known that Instagram, owned by the merciless Facebook, would step on Vines’ toes eventually and in essence steal their idea with the […]