This holiday season, J.C. Penney is looking to bring their brand back to the forefront and reclaim consumers who may have gone astray through a music-driven “Jingle More Bells” campaign. The campaign comes about under new marketing leadership, with the former Kraft Foods executive Debra Berman now taking charge at the corporation as their VP […]
Our latest find on the constant scour for innovative band/brand marketing is IT and computer hardware giant HP, who have joined with hip-hop producer Clams Casino on an interactive and highly creative campaign to promote their SplitX2 detachable laptop/tablet.
The two-day campaign, which was created by Omnicom’s 180 L.A. and began on Monday, had Clams Casino […]
If you’re tossing and turning at night, worrying that you’re running out of videos to watch or music to listen to on YouTube (yeah right!), fear not! UK music trade group BPI and music content/live video specialists LoveLive are joining forces to bring the world a brand new YouTube channel, and a very cool one […]
When we think of marketing music, or marketing anything for that matter, we want something that sticks with consumers. Yet Snapchat, known for its self-destructing photos that stick around for mere seconds, is increasing its value in the marketing and brand-building world with the new Snapchat Stories feature.
The update allows users to thread snaps together […]
It’s about time the world’s “go to destination” on the web gets its own awards ceremony. Millions, even billions of people watch, post, and comment on YouTube videos everyday. It has become the most recognizable and needed outlet for uploading, discovering, and measuring a song’s status nowadays. Because of its nonstop success, YouTube is launching […]
BalconyTV, a web show shot on – you guessed it – actual balconies, has grown quickly since it’s 2006 launch date, and is now continuing to expand even further. New cities in which BalconyTV will now be making its mark include Athens, the Italian cities of Schio and Messina, and New Orleans, with additional US […]