This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Rightster acquires Base79 in bid to become global MCN leader

July 22nd, 2014|

The importance of video sharing platforms such as YouTube and Vimeo to the music industry has spawned a micro-industry of so-called Multi-Channel-Networks (MCN’s), which manage how artists’ work is distributed across video-sharing sites. Effectively, they are like record labels for video content.

Music is the ‘unsung hero’ in ads says Sir John Hegarty

July 16th, 2014|

The report reveals that between the brands, the agencies, the editing/director teams and then the music industry, a linear process has emerged in which the visual aspects of an advert are considered very early on, but music is ignored until it is absolutely needed.

Do you know what your brand sounds like?

June 22nd, 2014|

To understand the benefits of sound (or ‘sonic’) branding, just consider the noise that an Apple computer makes when you turn it on, the five notes that accompany any Intel advert or the use of ‘I Just Wanna Make Love To You’ by Etta James in a Diet Coke advert. We recently launched our Music Matters report, which looks at music as the ‘unsung hero’ of the advertising industry.

Advertisers look to cash-in on Brazil 2014 World Cup

June 16th, 2014|

Like many other advertisers, Nike has, as usual, gone all out to capture the spirit of the Brazil World Cup 2014 tournament creating emotive television placements.

Commercials featuring Wayne Rooney, Cristiano Ronaldo, Zlatan Ibrahimovic and Franck Ribery battling evil clones in something that looks like it was an animation produced by Pixar.

Rivals Adidas go for something […]

Lily Allen claims she made £8k from John Lewis Christmas ad

May 20th, 2014|

Thank goodness for the Music Publishers, they seem to be the only people left in music industry that understand how to make money from synchronisation for their artists Never too far from controversy, Lily Allen opened up to Beat Magazine this week about how poorly artists are now being paid even at the top end of the music industry.

Sound branding is a bastard…

May 15th, 2014|

Sound Branding is a bastard. I know it is not very PC but ten years after conception it still sits outside the branding family. The Academy of Audio Branding (the official body for ‘sound branders’) does not have the same title as the work of its members.

Cornelius Ringer, Kai Bronner and Rainer Hirt have done an […]

Advertising Week neglects sound branding

April 10th, 2014|

It's nearly 30 years since BBH's now very famous us of 'Heard It Through The Grapevine' was synched to a Levi's commercial. Today, in addition to brand tie-ins, brands around the world are now spending literally hundreds of millions of dollars on buying, licensing or commissioning music for their advertising and marketing to sell their products. This of course is down to the drive for creating exciting content across so many interfaces below ATL. In a recent study Millward Brown found that consumers consider 42% of their whole commercial experience is sound and 58% sight. Sir John Hegarty has always maintained that it is higher. Put into those terms it seemed a shame that during AdWeek Europe, held in London last week, just a handful of lectures and seminars featured any music-related content, let alone dedicated sessions to sound branding, music licensing and brand partnerships.

How to establish an ROI on advertising music spend

March 30th, 2014|

Controlling the cost of any creative advertising project can be tricky and even harder is gauging the return on investment (ROI) of such projects. As much as creative vision is important when it comes to creating brand sounds, the question of calculating an adequate return on investment for their music spend remains a mystery for most brands beyond the actual fees paid.

Music in commercials: a new brand portal

October 17th, 2013|

Shazam is no longer just a music identification feature, but a brand builder. Nowadays, hardly anyone is focusing solely on the TV screen while they’re watching TV. Dual-screening, or multi-tasking on electronic devices, has become a very common practice. Shazam is capitalizing on this by working with brands to pull consumers away from Candy Crushing […]

Fans and brands

October 17th, 2013|

Demographics and psychographics are vital to marketers. Knowing the age, gender, race, interests, and more of a consumer lead companies’ one step closer to finding the perfect target audience. However, basic demographics are deemed as ancient news to data-mining companies, who are taking their focus elsewhere. Brands are now using the music interests of consumers […]