This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Bite-size music marketing for bands and brands

October 11th, 2013|

When we think of marketing music, or marketing anything for that matter, we want something that sticks with consumers. Yet Snapchat, known for its self-destructing photos that stick around for mere seconds, is increasing its value in the marketing and brand-building world with the new Snapchat Stories feature.

The update allows users to thread snaps together […]

Gillette turns track training into a training track

October 3rd, 2013|

If you were to predict who was going to go ahead and get all brilliantly artsy on us next, I bet big, buff NFL players wouldn’t be your first guess. But alas, Gillette has thrown us all a curveball (wait, wrong sport…) and teamed up with some American football greats to bring us their latest […]

Nokia shows brand sound is the writing on the wall

September 27th, 2013|

One of the beautiful things about today’s music industry is that the ways in which we discover and consume our tunes are just about endless. Take Nokia’s latest endeavor, for instance; Nokia Music and Sony Music Entertainment have joined together to make New York City’s nightclub and concert venue Webster Hall even more musical

Posters, displays, […]

Maybe it’s the music, maybe it’s Maybelline

September 20th, 2013|

Music in advertising is employed in the same manner by at least three quarters of all creative output. Not only does music offer entertainment, it also boosts memorability, one of the more important factors when it comes to advertising. Think of some of your favorite commercials and brands, what do you remember most from their […]

Tony Hertz: wise words from a Brand Sound sage

September 18th, 2013|

When we think of our five senses, sight instantly comes to mind as being the most important. We’re not the only ones who think that; brands all over the world rely heavily on sight with the use of large, captivating logos, with varieties of colors. However, what was not only forgotten by majority of brands […]

Häagen-Dazs brand launches new mobile concerto timer app

August 16th, 2013|

 

Picture this: it’s been a long day, and you’re ready to settle down on the couch with your significant other for the evening with that new movie release you’ve both been dying to watch. The only thing that’s missing is a big bowl of your favorite Häagen-Dazs ice cream. So you go pull it out […]

Brands sound better, bands earn more, it must be love!

August 12th, 2013|

There’s endless conversation in the music world these days about the decline in record sales and what it means for the music industry. In an ever-changing business, there’s no doubt that it becomes increasingly important to stay relevant and adapt to new methods of moneymaking – album sales simply cannot be relied upon as the […]

McDonald’s puts brand sound in a box

August 8th, 2013|

Box TV has partnered with McDonald’s McFlurry to commission new music entertainment show, McFlurry Music Mix Up. McFlurry Music Mix Up takes the form of two 60 minute shows, each of which combines pop trivia, celebrity guests and live acts.

Complementing this run will be an interactive consumer experience orchestrated by OMD UK’s sport and entertainment […]

Cream Silk Hair Makes Brand Sound Sing

August 1st, 2013|

 

There is a school of thought which says that a brand’s sound should reflect its intentions, if that’s true then Unilever may have cracked it with this one. Women are always trying new tricks to promote hair growth and strength. It’s innate; we have all longed for that gorgeous Maine at least once in our […]

Jay Z & Samsung: A New High For Music Marketing?

July 31st, 2013|

Music marketing is mixing ever more with brand sound and we couldn’t resist having a deeper look at one of the most high profile partnerships to date. Jay Z’s Magna Carta… Holy Grail is now blasting in all its glory through the homes, cars, and earbuds of millions. With sales at over 527,000 copies and […]