This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Budweiser brand sounds like it’s ‘Made For Music’

July 30th, 2013|

Budweiser is flexing their music marketing muscle with their new campaign, “Made for Music”, which launched with 30-second video clips featuring Rihanna and Jay Z. The campaign aims to promote Budweiser as a pop culture icon and further foster their global brand image through the showcasing of all the ways in which people create. The […]

Durex brand sound brings fans closer to bands

July 25th, 2013|

For a long time, Durex’s brand sound has been about playful interaction (just look at their most recent award winning campaign) and the idea of music bringing people together fits perfectly with this.

So, Durex has joined forces with Spotify and NME for its Intimate Sessions concerts with artists such as AlunaGeorge, Little Comets, Tribes and […]

Red Bull brand sound out music innovators

July 8th, 2013|

Red Bull music is invariably a blast of energy so when they put a brief out for innovators to build custom instruments the buzz was audible, but would it be effective sound branding? Instruments are beneficial for multiple reasons; they not only offer a form of relaxation but they also increase focus and concentration, playing […]

U2 Producer Creates Maserati’s Brand Sound

April 9th, 2013|

Italian luxury car brand Maserati have just this week embarked on a world tour to promote their new model, the Quattroporte. The tour is made particularly interesting due to the heavy emphasis placed on music. In fact the whole thing hangs on the relationship between the brand and sound.

Last year the Italians teamed up with […]

Coke’s Brand Sound Finds A Fan Base

April 9th, 2013|

The music industry has developed an increasingly fruitful relationship with crowd-sourcing over the course of the last decade. Both financially, with crowd-funding websites such as Pledge Music providing bands with much needed capital, and creatively, with projects such as Graham Coxon’s 2012 video for ‘What’ll It Take’ in which his fans were the stars.

The newest […]

How brand sound can motivate teams

February 12th, 2013|

Music is used by retail brands to motivate – and the same goes for sport. Joggers pump out high-octane tunes, boxers strut into the ring to their own theme song, chants ring out across the football stadium. All are sounds that motivate. Thanks to new research, retailers are set to take another leaf out of […]

Apple trademark their iconic chime sound

December 19th, 2012|

Apple recently announced that they’ve officially trademarked their start-up chime. In doing so, the technology giant have joined a small band of branding pioneers. They’re in good company too, joining an exclusive group of sonic trademarkers including Harley Davidson, who trademarked the roar of their engine, and 20th Century Fox with their famous fanfare. These companies […]

An Introduction To Sound Branding

December 10th, 2012|

Design Assembly, the much lauded graphic-design blog, set up by ex-Apple and now freelance graphic-designer, Matt Judge, drew a line under it’s bountiful output at the end of last year. To celebrate its three prolific and engaging years there is now a book available, which comprises of a compendium of previous posts as well as […]