This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

My First Week at soundlounge

October 22nd, 2019|

Hello, James here.

‘James? Who’s that?’ I hear you asking. I’ll forgive your
confusion! This is because, after navigating a whirlwind two weeks, in which I
interviewed with and met the amazing team here at soundlounge, I embarked on my
journey last Monday. What a week it’s been!

In my first week at soundlounge, to my delight, I’ve been
thrown […]

Music Supervisors with a Twist

October 15th, 2019|

Situations Vacant – Music Supervisor Required For Pioneering Music Company.

I am literally in the middle of writing a job spec for a new Music Supervisor. My last supervisor (who was, BTW, brilliant) recently got head hunted by a major music publisher. She is not the first of my staff to be enticed away after a […]

Why Sync Fees Matter To Artists

March 5th, 2019|

It’s tough! On an average day Music Supervisors receive 15-20 emails from Rights Holders highlighting the benefits of their catalogue. Double that for the track that will be perfect for Valentines, Mother’s Day or your next holiday campaign. One Head of TV shared that he is literally inundated with offers to use music, go to […]

Sonic Branding Comes of Age – So No, They Are Not Smoking Something at Mastercard HQ

March 1st, 2019|

It’s been a bonanza few weeks for brands announcing the launch of their new sonic identities. Leading the charge has been HSBC followed by Mastercard. (Interesting that it is two Finance companies making the running) According to Marketing Week, Mastercard’s new sound identity took two years and a “big” investment from the brand to achieve […]

If a Tree Falls in a Deserted Forest, Does It Make a Sound?

July 18th, 2018|

Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]

Measure What You Treasure – What Every CMO Should Know About Music

March 5th, 2018|

Sonic Logos? Aren’t they just a full stop in the language of sound branding?

Campaign this week reported on Unilever CMO Keith Weed receiving Global Marketer Of The Year from the WFA. One of his key pieces of advice to members was to “measure what you treasure”.

According to Millward Brown, music is nearly 50% of the […]

SKIP AD – How To Grab Your Customer’s Attention In Less Than 4 Seconds

September 13th, 2017|

As Music Supervisors, we are already seeing the licensing of music move from traditional TV commercials to online content. Brands are expected to double their investment in digital video by 2020 to around $17 billion in the US alone.  Yet Google has already admitted that 65% of people watching online ads hit the ‘skip ad’ […]

ONCE UPON A TV COMMERCIAL

August 8th, 2017|

Using Music To Tell A Better Story

We all love a good story, one with a hero/heroine that we love and plot that we remember.  TV Advertising has the ambition to create a 30 second story, where we understand and retain the key message and the name of the protagonist – the brand.

In a recent report […]

A sound branding idea that leaves a bad taste…

October 30th, 2014|

soundlounge are long-term advocates of sound branding. We and many of our colleagues and peers at The Audio Branding Academy have been working hard over many years to shift the perceptions of the sound of a brand from a vague/tenuous idea (often linked loosely to sonic logos) into a real and measurable dimension of a […]

Is U2 really the sound of Apple?

September 12th, 2014|

This week’s music media hysteria is the news that U2 has released its new album, Songs of Innocence, free to iTunes subscribers – all 500 million of them. The rest of the media world is focussed on the news that Apple is now a watch-seller.

As an exercise in chutzpah, giving your album to 500million people […]