This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

A sound branding idea that leaves a bad taste…

October 30th, 2014|

soundlounge are long-term advocates of sound branding. We and many of our colleagues and peers at The Audio Branding Academy have been working hard over many years to shift the perceptions of the sound of a brand from a vague/tenuous idea (often linked loosely to sonic logos) into a real and measurable dimension of a […]

Is U2 really the sound of Apple?

September 12th, 2014|

This week’s music media hysteria is the news that U2 has released its new album, Songs of Innocence, free to iTunes subscribers – all 500 million of them. The rest of the media world is focussed on the news that Apple is now a watch-seller.

As an exercise in chutzpah, giving your album to 500million people […]

Witness the fitness: PPL raises awareness of music licensing in gyms

August 22nd, 2014|

PPL has this week released new guidelines aimed at encouraging gyms to ensure that the music that they play in their clubs is correctly licensed.

Retailers check out the ‘sound of their brand’

August 20th, 2014|

It would seem that many retail shops on the high road have been pumping out music into their stores for years without having any real understanding of what effect it has been having on their customers’ behaviour. Have too many shops been relying on playlists that are from their store manager’s iTunes playlist?

Sound insights for brand marketing directors…

August 19th, 2014|

When Brandsense and Millward Brown asked consumers what ratios they attributed to vision: sound in their advertising and marketing, they responded in a loud 58%: 41% (with the reliable 1% not knowing!) But of more significance when they asked Advertisers the same question of time and money, they ‘guestimated’ 84.2%: and less than 12.% with about 4% having no idea at all.

Will.I.Am serenades Lexus in new video

August 11th, 2014|

Will.I.Am has been outspoken of his support for partnering with as many brands as possible, advertising the likes of Coca-Cola, Budweiser and now Lexus. The Black Eyed Peas star has also been involved in the design process of the new Lexus NX, due for release later this year.

Lily Allen claims she made £8k from John Lewis Christmas ad

May 20th, 2014|

Thank goodness for the Music Publishers, they seem to be the only people left in music industry that understand how to make money from synchronisation for their artists Never too far from controversy, Lily Allen opened up to Beat Magazine this week about how poorly artists are now being paid even at the top end of the music industry.

Sound branding is a bastard…

May 15th, 2014|

Sound Branding is a bastard. I know it is not very PC but ten years after conception it still sits outside the branding family. The Academy of Audio Branding (the official body for ‘sound branders’) does not have the same title as the work of its members.

Cornelius Ringer, Kai Bronner and Rainer Hirt have done an […]

Why Bob Dylan fell in love with corporate America

April 10th, 2014|

In the 60's, the synchronisation of popular music used in advertising were seen by bands as 'selling out' or 'getting into bed with the man'. But this perception and moral positioning has changed beyond all recognition in recent years as musicians realise both the promotional and financial benefits of advertising partnerships.

Advertising Week neglects sound branding

April 10th, 2014|

It's nearly 30 years since BBH's now very famous us of 'Heard It Through The Grapevine' was synched to a Levi's commercial. Today, in addition to brand tie-ins, brands around the world are now spending literally hundreds of millions of dollars on buying, licensing or commissioning music for their advertising and marketing to sell their products. This of course is down to the drive for creating exciting content across so many interfaces below ATL. In a recent study Millward Brown found that consumers consider 42% of their whole commercial experience is sound and 58% sight. Sir John Hegarty has always maintained that it is higher. Put into those terms it seemed a shame that during AdWeek Europe, held in London last week, just a handful of lectures and seminars featured any music-related content, let alone dedicated sessions to sound branding, music licensing and brand partnerships.