Demographics and psychographics are vital to marketers. Knowing the age, gender, race, interests, and more of a consumer lead companies’ one step closer to finding the perfect target audience. However, basic demographics are deemed as ancient news to data-mining companies, who are taking their focus elsewhere. Brands are now using the music interests of consumers […]
When we think of marketing music, or marketing anything for that matter, we want something that sticks with consumers. Yet Snapchat, known for its self-destructing photos that stick around for mere seconds, is increasing its value in the marketing and brand-building world with the new Snapchat Stories feature.
The update allows users to thread snaps together […]