What a night our next ‘An Evening
with Bob’ promises to be!
For those that don’t know,
soundlounge is hosting a monthly ‘An Evening with Bob’ discussion series at the
Century Club, where established guest speakers from the music and advertising
industries talk all things music to picture with our Music Consultant,
Whispering Bob Harris OBE.
Yesterday we had the […]
It’s the start of a new year, and
many of you may have heard the news that Mastercard has released a single. Yes,
you read that right, Mastercard, the multinational financial services
corporation, has released a song called ‘Merry Go Round’. What’s more, this track will form part of a
12-track album called ‘Priceless’, to be released in the […]
The Christmas Holidays are over and it’s the start of a new year! To get you excited for 2020, our Licensing & Marketing Assistant, James, has compiled a list of upcoming artists that should be finding their way into your music libraries this year. If these 5 acts are anything to go by, 2020 should […]
If any ad could claim perfection it’s arguably the Argos Christmas ad, featuring nine-year-old drummer Nandi Bushell.
The ad opens with her Father, sitting at a kitchen table by a Christmas tree, thoughtfully leafing through an Argos catalogue looking for presents. He stops on a page featuring a mini drum kit, which his daughter has circled […]
Hello, James here.
‘James? Who’s that?’ I hear you asking. I’ll forgive your
confusion! This is because, after navigating a whirlwind two weeks, in which I
interviewed with and met the amazing team here at soundlounge, I embarked on my
journey last Monday. What a week it’s been!
In my first week at soundlounge, to my delight, I’ve been
thrown […]
As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.
I recently I conducted a short survey that we sent out to all of our contacts. A big thank you to those of you […]
It’s tough! On an average day Music Supervisors receive 15-20 emails from Rights Holders highlighting the benefits of their catalogue. Double that for the track that will be perfect for Valentines, Mother’s Day or your next holiday campaign. One Head of TV shared that he is literally inundated with offers to use music, go to […]
It’s been a bonanza few weeks for brands announcing the launch of their new sonic identities. Leading the charge has been HSBC followed by Mastercard. (Interesting that it is two Finance companies making the running) According to Marketing Week, Mastercard’s new sound identity took two years and a “big” investment from the brand to achieve […]
Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]
Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.
Fast forward to 2 minutes before the opening song, and I was sprinting through […]
