This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Whispering Bob Harris OBE – My Xmas Ad of 2019

December 13th, 2019|

If any ad could claim perfection it’s arguably the Argos Christmas ad, featuring nine-year-old drummer Nandi Bushell.

The ad opens with her Father, sitting at a kitchen table by a Christmas tree, thoughtfully leafing through an Argos catalogue looking for presents. He stops on a page featuring a mini drum kit, which his daughter has circled […]

My First Week at soundlounge

October 22nd, 2019|

Hello, James here.

‘James? Who’s that?’ I hear you asking. I’ll forgive your
confusion! This is because, after navigating a whirlwind two weeks, in which I
interviewed with and met the amazing team here at soundlounge, I embarked on my
journey last Monday. What a week it’s been!

In my first week at soundlounge, to my delight, I’ve been
thrown […]

SO TELL ME WHAT YOU WANT (WHAT YOU REALLY REALLY WANT)

April 30th, 2019|

As a recent, new, and may I say shiny, addition to the soundlounge team, I want to find out more about what agencies want from a music supervisor and how to contact you.

I recently I conducted a short survey that we sent out to all of our contacts.  A big thank you to those of you […]

Why Sync Fees Matter To Artists

March 5th, 2019|

It’s tough! On an average day Music Supervisors receive 15-20 emails from Rights Holders highlighting the benefits of their catalogue. Double that for the track that will be perfect for Valentines, Mother’s Day or your next holiday campaign. One Head of TV shared that he is literally inundated with offers to use music, go to […]

Sonic Branding Comes of Age – So No, They Are Not Smoking Something at Mastercard HQ

March 1st, 2019|

It’s been a bonanza few weeks for brands announcing the launch of their new sonic identities. Leading the charge has been HSBC followed by Mastercard. (Interesting that it is two Finance companies making the running) According to Marketing Week, Mastercard’s new sound identity took two years and a “big” investment from the brand to achieve […]

If a Tree Falls in a Deserted Forest, Does It Make a Sound?

July 18th, 2018|

Sir John Hegarty is alleged to have stated, in the heyday of the Levi’s commercials, that the “music is 50% of my commercials”. A few years later, when BRANDsense and Millward Brown asked consumers what ratios they attributed to vision and sound in their advertising and marketing, they responded with a loud 58:41 (with the […]

5 Things To Do When You’re Seeing Beyoncé and Jay-Z

June 19th, 2018|

Last Friday, I went to see Beyoncé and Jay-Z’s On The Run II Tour at the Olympic Park. Being a die-hard fan, it was my 7th time seeing Beyoncé and 4th time seeing Jay-Z, I thought I was prepared as can be.

Fast forward to 2 minutes before the opening song, and I was sprinting through […]

What’s the cost of ‘I’ll Know It When I Hear It?’

December 6th, 2017|

Ask any Music Supervisor and they will tell you that most tracks are chosen on gut instinct by the creative teams, late in the creative process. Ask the Creative Director for some direction and the response is, “Keep the suggestions coming – I’ll know it when I hear it.”

Millward Brown is one of the most respected consumer […]

5 Ways To Write A Great Music Brief

November 28th, 2017|

PLEASE! No more ‘Uplifting’ and ‘Anthemic’ 

As Music Supervisors, we understand that writing music briefs is inherently difficult. A music brief demands that creatives find words to describe their own personal and emotional responses to music. It needs to provide exact instruction to a third party to find music for a target audience that is different […]

WHAT EVERY PROCUREMENT DEPARTMENT NEEDS TO KNOW ABOUT MUSIC

October 27th, 2017|

How much should you pay for using music in a commercial?

Around 70% of TV commercials use music in one form or another. That is a lot of music. And a lot of money being paid by brands and their agencies to the music industry.

Procurement departments ask us three questions:

Can you explain to me why […]