This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

TWO WORDS A MUSIC SUPERVISOR DOES NOT WANT TO HEAR ON A MONDAY MORNING

March 20th, 2017|

‘Soundalike’ and ‘Musicologist’. Two words that, as a Music Supervisor, generally fill me with dread. This is especially disconcerting on a Monday morning, when everyone from an advertising agency has been busy in the recording studio over the weekend. And when these two words are used in the same sentence, my heart drops.

‘Soundalike’ and ‘Musicologist’ […]

Sync at the Awards

September 19th, 2014|

Come October, we here in the UK will experience our first Music Week Sync Awards. Wherein the flagship UK music industry trade press will acknowledge the Sync business, from advertising and film through to TV and computer games and award both the supervisors and also the rights owners.

It shows just how important sync has become. […]

Witness the fitness: PPL raises awareness of music licensing in gyms

August 22nd, 2014|

PPL has this week released new guidelines aimed at encouraging gyms to ensure that the music that they play in their clubs is correctly licensed.

Retailers check out the ‘sound of their brand’

August 20th, 2014|

It would seem that many retail shops on the high road have been pumping out music into their stores for years without having any real understanding of what effect it has been having on their customers’ behaviour. Have too many shops been relying on playlists that are from their store manager’s iTunes playlist?

Sound insights for brand marketing directors…

August 19th, 2014|

When Brandsense and Millward Brown asked consumers what ratios they attributed to vision: sound in their advertising and marketing, they responded in a loud 58%: 41% (with the reliable 1% not knowing!) But of more significance when they asked Advertisers the same question of time and money, they ‘guestimated’ 84.2%: and less than 12.% with about 4% having no idea at all.

Brand Band Partnerships –‘selling-in’

August 15th, 2014|

A new short documentary, commissioned by Jack Daniels in Australia, is examining how the musicians feel about partnering with brands. The film-maker, Dan Graetz, founder of Graetzmedia, said that he had built a company that made music videos to help those with very little money compete with artists backed by major labels – but that […]

Will.I.Am serenades Lexus in new video

August 11th, 2014|

Will.I.Am has been outspoken of his support for partnering with as many brands as possible, advertising the likes of Coca-Cola, Budweiser and now Lexus. The Black Eyed Peas star has also been involved in the design process of the new Lexus NX, due for release later this year.

Why music procurement is best left to the pros!

August 10th, 2014|

Over the last 25 years soundlounge has met an unfathomable number of brands that have left their music procurement needs in the hands of their advertising agencies and in return ended up wasting a lot of time and money.

Co-flop: Supermarket chain faces staff mutiny over music programming

August 5th, 2014|

The Co-Operative Group faced staff mutiny last week after electing to support the independent music sector through having only unsigned artists on their Co-Op radio station.

Sound branding of the Deutsche Bahn

August 3rd, 2014|

A real piece of solid sound strategy from German rail company Deutsche Bahn. The company have been exploring the many possibilities of sound branding over the last year, even releasing a video explaining the many processes that they have undergone, in order to create what they describe as their ‘corporate sound.’