This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

THAT Pepsi commercial…

April 6th, 2017|

Pepsi are known for their large-scale production, global campaigns featuring high profile celebrities. Their newest commercial is no different, with Pepsi recruiting one of the biggest supermodels of the last couple of years, Kendall Jenner.

Jenner happily shared the clip of her latest feature on Twitter with a simple ‘Out now!’ before heading to bed, with […]

HOW FAKE NEWS IS AFFECTING THE CREDIBILITY OF ADVERTISING

February 14th, 2017|

“If it’s trending on Twitter then it must be true…”

Sorry to have tell you Kellyanne, but ‘fake news’ has been around for hundreds of years. Then, somebody in a village, (possibly also with too much time on their hands) made up a story about a lord or a group of people or an individual, who […]

Music Licensing – 7 Alternative Facts!

February 7th, 2017|

If We Hear It Enough Times It Must Be True

In this age of The White House ‘post truths and alternative facts’ it feels like permission to exaggerate, or simply looking at things in another way is becoming the norm. As Music Supervisors we hear so many ‘alternative facts’ about music licensing that we couldn’t resist […]

SOUND BRANDING – THE SOUND OF CHANGE

January 26th, 2017|

In the 70’s Stephen King, Head of Global Planning at JWT, went about radically changing the way Agencies thought about developing an idea. Faced with new platforms and opportunities he appreciated that if brands were to differentiate themselves across all executions it would demand a deeper understanding of the meaning of a brand, how it […]

Nordoff Robbins – Life Changing Music

January 23rd, 2017|

Professional musicians and songwriters have an innate talent for making connections and distilling a message into its essence. They are often dreamers and visionaries who operate on an emotional level – natural catalysts for expressing complex social issues in contemporary voice.

For the rest of us music is something that we often take for granted. We […]

Gotta Sing!

January 20th, 2017|

‘Sing’ -the recent release by the animation company Illumination is a testament to the brilliance of their music team headed up by their Music Supervisor Jojo Villaneuva. It is not only the fact that clearing the final 65 tracks must have been a marathon, but I can only imagine the number of tracks that got […]

soundlounge’s Top 5 Albums of 2016

December 9th, 2016|

We like to round off every year by going through our music libraries and picking our top 5 releases of this year. It was hard to pick just 5 (Thomas struggled pretty bad) out of all of the brilliant albums that came out in 2016 but we managed it. Let us know if you agree […]

ELVIS IS BACK IN THE BUILDING

November 28th, 2016|

Last week I was invited by Carlin Music to see Elvis singing with the London Philharmonic Orchestra at the O2.  I really appreciated the invitation and it was great to spend time with colleagues, but schlepping over to Greenwich on a cold Wednesday night was not my first choice of how to spend an evening. […]

Back To School With The School of Rock

November 23rd, 2016|

Andrew Lloyd Webber and Julian Fellowes, are not two names that I would generally link with Rock Music or street language. I am a massive fan of Jack Black and have seen the film School of Rock three times! So when it was suggested that ‘me and him indoors’ go to see School of Rock […]

Happy November

November 18th, 2016|

Christmas gets earlier and earlier every year. Personally, I feel that Xmas ads should follow the rules of the Advent calendar, the first sighting just 25 days before the 25th December.

But the media love a story. So we were advised that we were ‘waiting expectantly for the latest bunch of Christmas commercials’ to hit our screens, […]