This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Rocketman – A Serious Blast From The Past

June 11th, 2019|

I am not a great fan of sound-alike bands that consist of a bunch of look-alike session musicians and one original band member touring the provinces, often to packed houses reliving the past.

Similarly, not keen on all the shows that take an artist and use their repertoire to create a story. I know, there are […]

D-Day 75 Years On – The Music Still Plays Its Part

June 6th, 2019|

Even in the darkest of times, music has the power to take us to a different place, a place where we can deny our fears and trick our brain and heart into feeling something different.

Today, as we mark the anniversary of D-Day, we are feting and honouring the veterans who are still alive (and in […]

IS YOUR CREATIVE MUSIC BRIEF STUCK IN THE LAST CENTURY?

May 15th, 2019|

When the creative team wants music, do you write the brief to include words like ‘energetic’, ‘youthful’ and ‘driving’? Are you still just looking for a track that makes your visual look amazing and sort of aims at your target market? Are you looking at streaming figures or social media heat data to support your […]

Royalty Free Music – It Doesn’t Exist In The UK!

April 9th, 2019|

The term Royalty Free music was introduced by some very canny production music libraries to create a music product that sounded like you, the licensee, was getting something for free.  You’re not. The library is. The Broadcaster still pays performance royalties, but the library has negotiated a commercial relationship with the writer where he gets […]

soundlounge’s Top Albums of 2018

December 13th, 2018|

It’s that wonderful time of the year again! 2018 was undoubtedly a great year for music, so here’s a run down of our favourite albums released this year (mostly). Let us know what your favourites were!

Thomas

1. Hive Mind – The Internet

2. Swimming – Mac Miller

3. I Used To Know Her – H.E.R.

4. KOD – J. Cole

5. Freudian – Daniel Caeser (technically released in 2017, but […]

Got that Friday Afternoon Music Decision Feeling?

May 25th, 2018|

So much blah is written about sound-a-likes, re-imagines and re-records but when the ‘Cease and Desist’ notice arrives on either Brand’s or Agency’s desk, there is often a lot of blaming of the other party. The law is very clear. It says that it all comes down to intention and if there were causal links […]

THAT Pepsi commercial…

April 6th, 2017|

Pepsi are known for their large-scale production, global campaigns featuring high profile celebrities. Their newest commercial is no different, with Pepsi recruiting one of the biggest supermodels of the last couple of years, Kendall Jenner.

Jenner happily shared the clip of her latest feature on Twitter with a simple ‘Out now!’ before heading to bed, with […]

HOW FAKE NEWS IS AFFECTING THE CREDIBILITY OF ADVERTISING

February 14th, 2017|

“If it’s trending on Twitter then it must be true…”

Sorry to have tell you Kellyanne, but ‘fake news’ has been around for hundreds of years. Then, somebody in a village, (possibly also with too much time on their hands) made up a story about a lord or a group of people or an individual, who […]

Music Licensing – 7 Alternative Facts!

February 7th, 2017|

If We Hear It Enough Times It Must Be True

In this age of The White House ‘post truths and alternative facts’ it feels like permission to exaggerate, or simply looking at things in another way is becoming the norm. As Music Supervisors we hear so many ‘alternative facts’ about music licensing that we couldn’t resist […]

SOUND BRANDING – THE SOUND OF CHANGE

January 26th, 2017|

In the 70’s Stephen King, Head of Global Planning at JWT, went about radically changing the way Agencies thought about developing an idea. Faced with new platforms and opportunities he appreciated that if brands were to differentiate themselves across all executions it would demand a deeper understanding of the meaning of a brand, how it […]