So the ad we all have apparently been waiting for has been released today. I am not sure that I agree with The Guardian that Adam and Eve have written and produced a commercial for John Lewis, that is a metaphor for Donald and Hillary but I watched the commercial this morning and I was quite […]
The Advertising Industry is brilliant at creating the most spectacular visuals. There seems to be a formula that goes something like this. Shoot at amazing locations – think Sony Bravia, or Apple (the balloon theme seems popular here!) or Bacardi, work with the best directors, add a handful of great computer graphics and sprinkle every […]
What does the British Advertising Industry have in common with Hollywood? Well apart from it being the destination of choice for our ambitious UK campaign directors, it would also seem that the exchange of talent and ideas is two-way across the pond.
This week I have been hanging out with the cream of Hollywood Music Supervisors […]
After the huge success of our last coffee morning, we decided to get baking and raise money for Macmillan Cancer Support again. It was a great opportunity to get everyone in our building together and enjoy some lovely coffee and cakes. We raised just over £200 for this amazing charity, if you didn’t take part in […]
Yet again John Lewis walked away with Best Sync Advertising in Broadcast and Best Re-Record and Adaptation at the Music and Sound Awards 2016.
John Lewis work hard to choose their music; it rarely happens 3 days before play-out in the editing suite (my money is on the bet that they already have Christmas 2016 already […]
I met my ideal date, Global Head of Marketing of a FMCG company online – well, through LinkedIn really. After several months of ‘chatting’ it had taken multiple calls and emails, followed by a few diary adjustments to find a time that worked to actually meet. I guess he was impressed at my general charm […]
3 Things you should know before making the call
The creatives have finally decided on the music – 3 days before play-out! A few heads up that will help you get the music that everybody wants, quicker, faster and with less stress.
1) CALLING THE RIGHTS OWNERS
Make sure you have the correct rights owners- there are always more […]
It’s that time of year again and we are moving into Q3. Where has the year gone? The evenings are lighter but the weather is still not getting warmer. Global brands are now thinking about their advertising budgets for 2017 with new tenders for new suppliers in September. Financially, it’s a critical time for brands […]
Marks and Spencer recently cancelled their playing of music in store. Full support goes to Pipedown for campaigning against repetitive playlists of music that have a limited number of tracks on a loop. Their other big complaint was the way sound or background music could be disorientating for people with hearing problems and noise sensitivity.
TED has been my guilty secret for many years. I regularly get up early on a Sunday morning and just as someone who binges on a box set or a Netflix series, I sit in the kitchen and watch about 6-8 talks. Absolute magic. So when my daughter Rachel invited me to attend the TED […]