This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Albums of 2015 from the soundlounge

December 21st, 2015|

And there you have it. Another year out the way. Its been an interesting one that’s for sure.
As is customary here are our top albums from this year. Enjoy and a very merry Christmas to all.

Thomas Wright

John Ingham

Danny Champion

Elise Tsenti

Is brand sound the antidote to the skip ad button?

November 16th, 2015|

With so much disruption in the advertising industry, caused by the maturing and multiplication of digital channels and the way consumers interact with them, we consistently wonder where music fits into the changing landscape.

 
Brad Jakeman’s (President of Global Beverage at Pepsico) recent comments at the ANA’s Master’s of Marketing conference about ad agencies needing to […]

Selling without Selling: Why John Lewis’ Christmas Campaigns are So Successful

November 6th, 2015|

We have put John Lewis’ use of music under the microscope and found a hidden formula we believe to be the secret to the retailer’s ongoing Christmas success.

John Lewis is producing commercials that aim to get right to the heart of Christmas by tapping into a nostalgic yearning for what it should be.  While other […]

10 Tips on How to Win at Next Year’s Music Week Sync Awards

October 23rd, 2015|

This year’s Music Week’ Sync Award Ceremony has come and gone, with many deserving winners. With about 7,000 commercials a year using music, just to get nominated is an achievement. But as they say at the Olympics, we only remember the winners, not who got into the final.

So what made these 12 rewarded tracks the […]

Ruth honoured at Music Week Sync Awards 2015

October 16th, 2015|

We Didn’t See That Coming…

…but boy did it make our night.

The Music Week: Sync Awards is a great opportunity to catch up with all of our friends from the music industry and celebrate their successes.

Little did we know that we would be celebrating too.

Last night, our CEO, Ruth Simmons, only went and won the Outstanding […]

What a Time to be Alive – Hip Hop Embraces Music Streaming

October 9th, 2015|

Last week the New York Times examined the “extraordinary popularity of hip-hop on streaming music services.” Apple had an exclusive release of “What A Time To Be Alive”, a new mixtape by rappers Drake and Future. In the first week of release, tracks from the album was streamed 40.3 million times. Earlier in the year, […]

Universal Music & Havas BETC deepen strategic relationship with POP Records

October 1st, 2015|

Here we go again. POP Records is a joint venture between Universal Music and Havas BETC in France. It’s another attempt at a record label start up from the advertising industry…sigh.

Apologies for my outlook on this but we have seen it all before. We had Leap Music (a venture from BBH back in the early […]

2015 Macmillan Worlds Biggest Coffee Morning

September 25th, 2015|

This year we took part in MacMillan’s Cancer Society Coffee Morning. We got a lot of coffee, a lot of cakes and invited everyone in our building to come down and make a donation. It was a great chance to meet everyone in our building over some cake and also make some money for a […]

Are Band /Brand relationships in commercials all about timing?

September 24th, 2015|

‘Those with a nervous disposition please refrain from watching the below  – its ‘That Diet Coke ad’:

Why was it so devastating to her career? Is it actually that bad? Part of me says yes. It is very forced, it’s not a well performed song and it makes little sense as a piece of film let alone an advert, […]

Our take on some of the news this month

September 11th, 2015|

A lot has happened recently. Rather than waffle on at length about just one subject I thought we would share our thoughts on a few. As always get in touch with us via twitter or Linkedin to share your opinions with us.

McDonalds ‘Channel Us’.

It’s fascinating to see new avenues that brands are taking to create […]