Google has confirmed that it is currently testing a new advertising system aimed at promoting music sales on the search engine.

In the same way that Google advertising currently targets its ads based on searches that users make, the tech-giant says that its ‘Listen Now’ ads will link to music that is being searched for via Spotify, Rhapsody, Google Play and Beats Music.

The user will then have the option to purchase music through Google Play or listen through various streaming platforms.

All of these platforms are of course paying Google on a pay-per-click basis to be part of the new referral scheme.

Google has been heavily criticised for its leniency of music piracy sites and following the release of a new government white paper into the role that search engines play in IP theft, Google is trying to make changes.

“We’re happy to help users quickly find legitimate sources for their favourite movies, music and more via Google Search,” they said in a statement.