Music Licensing & Procurementadmin
Music Licensing & Procurement
Today, smart clients are moving away from licensing music on a campaign-by-campaign basis to centralised buying known as music procurement to provide genuine bottom line cost savings.
Music Licensing has been at the core of our business for over 35 years. soundlounge know licensing costs and market rates enabling us to secure music clearances with all the necessary permissions fast. Our processes are considered the industry benchmarks and with full PI, we are often referred to as ‘the safest pair of hands’ in the business.
Today, clients appreciate that moving away from licensing music on a campaign by campaign basis to centralised buying through one music licensing company, provides genuine bottom line cost savings, which can be between 25-30% year on year.
“soundlounge optimise our use of music, without compromising our agency relationships or the integrity of our creative campaigns.”
Sandra Fischer, Commercial Manager, Mars