Music Matters

The way a brand looks is a carefully managed and well funded component of every brand strategy. However, despite the almost equal impact of sound, music rarely features in any strategic brand thinking and is dramatically less well funded.

In Music Matters, we investigate why this is and uncover why the process of finding, selecting and licensing music for campaigns is so difficult and stressful.

Download it for free below to find out what we discovered when we commissioned one to one interviews with 26 decision making individuals from the music and marketing industries including Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty.

Music Week Magazine (The premier music industry trade paper) published a piece about the topics discussed in the report, which you can access here.

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To find out more about the study, how to utilise and procure music more effectively and press enquiries, please call Ruth Simmons on +44 (0)20 7724 2420 or e-mail ruth@soundlounge.co.uk