Ruth Simmons Receives Sync Industry’s Highest Honour at Music Week Awards

Ruth speach

Last night, (October 15th) our CEO and Owner, Ruth Simmons, was honoured with the Outstanding Contribution Award at the Music Week: Sync Awards.

Ruth was selected as the first recipient of this prestigious prize because of her contribution to the creation and evolution of the sync industry.

It’s not hard to see why. When Ruth established soundlounge (then Songseekers International Ltd), she didn’t just launch a new company, she pretty much established a new industry.

Working with brands and music publishers, she helped develop the first sync licenses and the legal framework that would ensure that artists could collaborate on brand marketing campaigns. Today the sync industry is worth $2 – $4 billion annually.

35 years and around 700 global brand campaigns later, soundlounge has been responsible for licensing over 4,000 tracks and earned approx £120 million in revenues for Rights Owners.

MusicWeek Sync Awards 2015 – Outstanding Contribution to Sync Film from soundlounge on Vimeo.

Here’s what Music Week’s Editor, Tom Pakinkis, had to say on why Ruth was chosen:

“We wanted to honour someone who has not only had a successful career, but has also influenced, shaped and helped grow the modern sync market. Ruth is a true pioneer. She has helped to define the industry and establish best practice when there were no rules or precedents.”

“When researching potential nominees for the award, we spoke to senior executives at publishers, record labels and sync supervisors and the same name kept on coming up. That name was Ruth Simmons.”

The Outstanding Achievement Award was presented by Nigel Elderton, President of Peer Music, a former Chairman of the MPA and a close friend and lifelong business colleague of Ruth’s.

Here are just a few of the milestones that Ruth has helped the music and advertising industries achieve:

  • 1980 – Songseekers opens. Conceives and drafts modern advertising sync licenses
  • 1985 onwards – Gains the confidence of superstars with growing list of first ever licenses – Beatles, Madonna; David Bowie, Duran Duran; The Who; Iggy Pop; Cream; Radiohead
  • 1987 – Undertakes first ever analysis of a music catalogue according to emotional engagement
  • 1990 – Develops first master sound sync license
  • 1994 – Creates first dedicated Music Supervision service for Advertising Agencies
  • 1999 – Conceptualises the ‘sound of the brand’
  • 1999 – Hosts first ever Advertising meet and greets with the Music Industry Conference
  • 2000 – Introduces the ‘great jukebox in the sky’ re tertiary licensing opportunities
  • 2001 – Introduces new Music Indemnity insurance policy with Hiscox, which covers licensees for any terms which couldn’t be guaranteed by the Licensor
  • 2005 – Songseekers becomes soundlounge
  • 2009 – Helps create first ever Audio Branding Association
  • 2010 – Moves brands forward from licensing of tracks to procurement of musical assets
  • 2012 – Works with WPP and Millward Brown for first ever use of Facebook for Music Advertising Consumer Research
  • 2014 – Publishes ‘Music Matters’, a study of how Brands are using music and sound in the current synch market
  • Present – Introduces Music Mapping, a digital music platform that will facilitate music briefing, increase licensing revenue and banish ‘I’ll know it when I hear it’ as a success measure

Here are some links to other articles about the event.
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